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Hotel Marketing, Hotel Trends & Travel Technology


social login features for booking engine
Gathering Data Using Social Media Logins For Hotel Booking Engine Posted on | Posted in Hotel Trends & Advice, Marketing, Technology

Social media logins are an easy and effective way to create a user account nowadays. This feature enables hoteliers to collect user data while they are on hotel website, of course with user permission.

Hotel booking engine
Why Do Hotel Booking Engines Matter? Posted on | Posted in TechnologyLeave a comment

Using a hotel booking engine on your website can greatly increase your revenue pool. But how important is it to use the right type of one that will enhance and drive online bookings through your website? Read our blog to find out more!... Read More

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How to Drive Profit By Maximizing Direct Bookings Posted on | Posted in Hotel Trends & AdviceLeave a comment

In the modern world’s extremely competitive hotel market, every dollar counts. Hotel owners seek any semblance of competitive edge, translating to more substantial efforts, while they remain subject to the highest evaluation standards. In the current landscape, costs have become directly proportional to new guest acquisition, primarily through third-party platforms. ... Read More

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3 Tips to Prepare Your Hotel for Summertime Earning Posted on | Posted in Hotel Trends & Advice, MarketingLeave a comment

Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready. ... Read More

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How Hoteliers Can Cope With the Coronavirus Outbreak Posted on | Posted in Hotel Trends & AdviceLeave a comment

The outbreak of the coronavirus has resulted in a global pandemic, leading to businesses across most industries to come at a standstill. It has delivered an unforeseen economic shock, and one of the sectors that have taken the biggest hit is the hotel industry. It left hotels across the world crippled, as people are advised to avoid traveling, stay in their homes, and practice social distancing in an effort to stop the spread of the virus. As a hotelier, you may be concerned as to how this pandemic can further impact your business. We're here to help you cope. Here are some tips on how you can approach the situation at hand: ... Read More

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Social Media Marketing for Your Hotel Business – What to Know Posted on | Posted in MarketingLeave a comment

For the first few years, users maximized social media platforms as virtual message boards and game hubs. Facebook served as a place for uploading overwhelming amounts of photographs every day, while Twitter was a place to let everyone know what you had for dinner. Over time, social media developed, gradually becoming an intrinsic part of marketing strategies. Due to these social media platforms’ popularity and their promise of instant connection, networks grew into huge user bases. TikTok, for instance, has over 500 million users daily worldwide. Businesses and advertisers alike turned to the newfound power of social media, as reaching colossal amounts of audiences no longer required them to shell out hefty TV advertising budgets. If you’re a hotel business owner trying to reach more audiences, tapping into social media platforms may just be the key to your success. ... Read More

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How to Have A Successful Rebranding of Your Hotel Posted on | Posted in MarketingLeave a comment

Most businesses go through a rebranding stage at some point. Whether it's because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember. ... Read More

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Are you Maximizing Direct Bookings? A Challenge to Hoteliers Posted on | Posted in MarketingLeave a comment

As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More

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3 Ways to Improve Your Small Accommodation’s Web Design Posted on | Posted in Hotel Trends & Advice, MarketingLeave a comment

If you’ve been running a small accommodation site or a bed and breakfast for a while now, then chances are you already know that the international tourism industry is at an all-time high— all because of the internet and social media. ... Read More

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5 Ways to Improve Your Hotel Website Posted on | Posted in BlogLeave a comment

Hotel owners will know that the competition within the hospitality industry is fierce, which means that businesses always need to stay on top of their game to stay afloat amidst the saturated market. In addition to building an appealing, informative, and relevant website, one of the first steps to enhancing your hotel’s digital strategy is to create a quality guest persona. ... Read More