Resources
Hotel branding is important if you want to be well known in the hospitality industry. This is because branding differentiates your product and makes you stand out from the rest. ... Read More
Guest reviews are an essential part of a customer’s decision making process when they are booking for your hotel. A website can look attractive and professional but if a hotel does not have positive reviews from previous guests, potential customers are likely to book somewhere else. This is because guest reviews actually provide insight into… Read More
Backlinks are extremely important if you want to increase your search rankings. They are “votes” that Google considers when ranking your website. ... Read More
Digital marketing is very important for hotels especially in the modern world of covid-19. Digital marketing helps you reach out to your prospective customers and helps you expand your business online. ... Read More
Covid-19 has impacted many businesses worldwide. It has made an impact on economic growth, leading to a sharp sell-off in markets around the world. It has disrupted the entire chain of traveling businesses and has made it near possible for hotels to come back, but with ease of traveling restrictions, hotels are able to take a step back and work on recovering their businesses after covid.... Read More
Video marketing is one of the most effective ways to promote your brand and drive conversions towards your hotel. Videos are more likely to improve the understanding of your customer’s knowledge of your service and hence, increase direct bookings. A powerful video will most definitely draw your customers attention, and make your brand more memorable to them.... Read More
Websites are the first place that guests look for when they’re trying to find more information about your hotel. It could be about your location, rooms, pricings, types of amenities, etc. Thus having an easy website design template will help your guests navigate through the questions they’re looking for. ... Read More
Professional hotel photography is noticeably one of the most important things for a hotel. It can be used on websites, social media, ads, marketing and all forms of media. It is key to a successful hotel business. The way you present yourself can impact a guests' decision making and having a quality picture of your hotel can either drive your guests away, or towards your hotel business. ... Read More
Video marketing is very important, especially for hotels. The use of visuals, texts, and sounds can enhance a customer’s experience and give them an overall impression of the hotel they’re about to visit. It gives them the look and the feel of what the hotel is going to look like and can help determine whether or not they would like to pick a stay with you. ... Read More
Metasearch marketing has become increasingly popular in the realms of digital marketing. It is one of the most useful ways to create brand awareness and increase exposure to different online booking channels.... Read More
