Search Engine Optimization or SEOs are fundamental for a hotel’s website. It can increase a website’s organic ranking without the use of paid search. Websites are ranked in accordance with the search engine’s algorithm, usually based on the quality of the content and the relevancy of search. This makes it more cost-effective and increases the… Read More
Hotel channel manager is an invaluable software in your marketing arsenal. It is a “control room” for all the online channels you use for customer interaction and it allows you to manage room allotment, selling price and reporting as well as all the various booking channels your hotel is connected to.... Read More
Hotel booking systems run by OTA”s are managed by different sellers who are trying to sell their rooms online. The only problem is that your hotel is one among thousands of accommodations putting rooms up and these other accommodations can lower their prices to grab more customers.... Read More
Social media logins are an easy and effective way to create a user account nowadays. This feature enables hoteliers to collect user data while they are on hotel website, of course with user permission.
Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready. ... Read More
Most businesses go through a rebranding stage at some point. Whether it's because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember. ... Read More
As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More