The Power of Photography for Hotels

Hotel Marketing, Hotel Trends & Travel Technology


The Power of Photography for Hotels

Posted on | Posted in Blog, Hotel Trends & Advice, Marketing

Professional hotel photography is noticeably one of the most important things for a hotel. It can be used on websites, social media, ads, marketing and all forms of media. It is key to a successful hotel business. The way you present yourself can impact a guests' decision making and having a quality picture of your hotel can either drive your guests away, or towards your hotel business.

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Photography is one of the mediums in communication. Instead of texts, it’s kept to simple images. It is used for hotels and brands to communicate and present their identity and products. It is usually used in digital marketing, social media and websites to increase online visibility. It engages all kinds of customers, adds meaning and can potentially turn advertisements into conversion. 

Good First Impression

A quality hotel photography will set a good first impression for your guests. A quality photo will present your hotel the way you want to be presented. This is important because it will be how your customers remember you. This is because humans take 7 seconds to make a first impression. Whilst a good first impression gives your customers a positive feeling towards your hotel, a bad first impression can do exactly the opposite. A bad first impression is usually treated with unfriendly and negative behaviors. Hence why it is important that your photographs are done with quality and purposely for your hotel. 

Attract More Guests 

A photo that tells a story and is visually attractive will attract more guests to your brand. A photo that is professionally edited with filters or colors that are associated with your hotel brand is also more attractive to look at. This is because more than 50% of our brains are involved with visual information and around 62% to 90% of our subconscious judgments on an image after initial glance are based on colors alone. Hence a professionally edited image is extremely important if you want to attract more guests. With years of experience, they know how to get around with it and know how to do exactly this for you. 

Turn Photography Into Conversions

Quality photographs can not only be used in digital marketing but also turn digital marketing into real life conversions. For hotels this means that you can use photographs on different advertisements and turn them into direct bookings. A quality and attractive photograph is going to affect a client’s decision making. This is because around 65% of the population are visual learners. In order to learn about or make decisions about your hotel, your clients are going to visualize it first. Hence why photography is so important if you want to convert advertisements into direct bookings.

Improve Brand Identity

A quality image will reflect the quality of your brand and identity. A quality image will show your customers that you care about your business and that is exactly why you invested in good photography. In professional photography, you can decide the kind of brand and the way you want to be presented. You can manage the way you want to be perceived more freely and communicate to your clients about your values and identity. A quality photograph will thus make you unique and improve your brand image as a whole. 

Increase Engagement 

Quality images are good for marketing because it grabs attention and increases engagement. When clients see a good image, they are more likely to engage with it, meaning that they are more likely to share it, comment on it, etc. Posts with images receive around 40% more shares than posts without images. Thus, why a quality image is so important, because as humans we are extremely visual creatures. The more engagement you have with your clients, the more people know about you, and the more likely they are going to book with you directly.

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