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Hotel Marketing, Hotel Trends & Travel Technology


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Hotel Channel Manager Matters for Online Bookings Posted on | Posted in Blog, Marketing, TechnologyLeave a comment

Hotel channel manager is an invaluable software in your marketing arsenal. It is a “control room” for all the online channels you use for customer interaction and it allows you to manage room allotment, selling price and reporting as well as all the various booking channels your hotel is connected to.... Read More

Target customers using IP address
Increase Hotel Direct Booking by Using IP Address Sources to Target Customers Posted on | Posted in Hotel Trends & Advice, TechnologyLeave a comment

Hotel booking systems run by OTA”s are managed by different sellers who are trying to sell their rooms online. The only problem is that your hotel is one among thousands of accommodations putting rooms up and these other accommodations can lower their prices to grab more customers.... Read More

social login features for booking engine
Gathering Data Using Social Media Logins For Hotel Booking Engine Posted on | Posted in Hotel Trends & Advice, Marketing, Technology

Social media logins are an easy and effective way to create a user account. In fact, even the most non-techie people today recognize the concept of signing up for something using their Facebook or Google accounts.

Hotel booking engine
Why Do Hotel Booking Engines Matter? Posted on | Posted in TechnologyLeave a comment

Using a hotel booking engine on your website can greatly increase your revenue pool. But how important is it to use the right type of one that will enhance and drive online bookings through your website? Read our blog to find out more!... Read More

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How to Drive Profit By Maximizing Direct Bookings Posted on | Posted in Hotel Trends & AdviceLeave a comment

In the modern world’s extremely competitive hotel market, every dollar counts. Hotel owners seek any semblance of competitive edge, translating to more substantial efforts, while they remain subject to the highest evaluation standards. In the current landscape, costs have become directly proportional to new guest acquisition, primarily through third-party platforms. ... Read More

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3 Tips to Prepare Your Hotel for Summertime Earning Posted on | Posted in Hotel Trends & Advice, MarketingLeave a comment

Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready. ... Read More

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How Hoteliers Can Cope With the Coronavirus Outbreak Posted on | Posted in Hotel Trends & AdviceLeave a comment

The outbreak of the coronavirus has resulted in a global pandemic, leading to businesses across most industries to come at a standstill. It has delivered an unforeseen economic shock, and one of the sectors that have taken the biggest hit is the hotel industry. It left hotels across the world crippled, as people are advised to avoid traveling, stay in their homes, and practice social distancing in an effort to stop the spread of the virus. As a hotelier, you may be concerned as to how this pandemic can further impact your business. We're here to help you cope. Here are some tips on how you can approach the situation at hand: ... Read More

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Social Media Marketing for Your Hotel Business – What to Know Posted on | Posted in MarketingLeave a comment

For the first few years, users maximized social media platforms as virtual message boards and game hubs. Facebook served as a place for uploading overwhelming amounts of photographs every day, while Twitter was a place to let everyone know what you had for dinner. Over time, social media developed, gradually becoming an intrinsic part of marketing strategies. Due to these social media platforms’ popularity and their promise of instant connection, networks grew into huge user bases. TikTok, for instance, has over 500 million users daily worldwide. Businesses and advertisers alike turned to the newfound power of social media, as reaching colossal amounts of audiences no longer required them to shell out hefty TV advertising budgets. If you’re a hotel business owner trying to reach more audiences, tapping into social media platforms may just be the key to your success. ... Read More

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How to Have A Successful Rebranding of Your Hotel Posted on | Posted in MarketingLeave a comment

Most businesses go through a rebranding stage at some point. Whether it's because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember. ... Read More

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Are you Maximizing Direct Bookings? A Challenge to Hoteliers Posted on | Posted in MarketingLeave a comment

As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More