Web Connection Blog

Hotel Marketing & Travel Technology News
Web Connection Blog
How to Drive Profit By Maximizing Direct Bookings Posted on • Posted in BlogLeave a comment

In the modern world’s extremely competitive hotel market, every dollar counts. Hotel owners seek any semblance of competitive edge, translating to more substantial efforts, while they remain subject to the highest evaluation standards. In the current landscape, costs have become directly proportional to new guest acquisition, primarily through third-party platforms. ... Read More

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3 Tips to Prepare Your Hotel for Summertime Earning Posted on • Posted in BlogLeave a comment

Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready. ... Read More

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How Hoteliers Can Cope With the Coronavirus Outbreak Posted on • Posted in BlogLeave a comment

The outbreak of the coronavirus has resulted in a global pandemic, leading to businesses across most industries to come at a standstill. It has delivered an unforeseen economic shock, and one of the sectors that have taken the biggest hit is the hotel industry. It left hotels across the world crippled, as people are advised to avoid traveling, stay in their homes, and practice social distancing in an effort to stop the spread of the virus. As a hotelier, you may be concerned as to how this pandemic can further impact your business. We're here to help you cope. Here are some tips on how you can approach the situation at hand: ... Read More

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Social Media Marketing for Your Hotel Business – What to Know Posted on • Posted in BlogLeave a comment

For the first few years, users maximized social media platforms as virtual message boards and game hubs. Facebook served as a place for uploading overwhelming amounts of photographs every day, while Twitter was a place to let everyone know what you had for dinner. Over time, social media developed, gradually becoming an intrinsic part of marketing strategies. Due to these social media platforms’ popularity and their promise of instant connection, networks grew into huge user bases. TikTok, for instance, has over 500 million users daily worldwide. Businesses and advertisers alike turned to the newfound power of social media, as reaching colossal amounts of audiences no longer required them to shell out hefty TV advertising budgets. If you’re a hotel business owner trying to reach more audiences, tapping into social media platforms may just be the key to your success. ... Read More

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How to Have A Successful Rebranding of Your Hotel Posted on • Posted in BlogLeave a comment

Most businesses go through a rebranding stage at some point. Whether it's because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember. ... Read More

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Are you Maximizing Direct Bookings? A Challenge to Hoteliers Posted on • Posted in BlogLeave a comment

As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More

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3 Ways to Improve Your Small Acommodation’s Web Design Posted on • Posted in BlogLeave a comment

If you’ve been running a small accommodation site or a bed and breakfast for a while now, then chances are you already know that the international tourism industry is at an all-time high— all because of the internet and social media. ... Read More

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5 Ways to Improve Your Hotel Website Posted on • Posted in BlogLeave a comment

Hotel owners will know that the competition within the hospitality industry is fierce, which means that businesses always need to stay on top of their game to stay afloat amidst the saturated market. In addition to building an appealing, informative, and relevant website, one of the first steps to enhancing your hotel’s digital strategy is to create a quality guest persona. ... Read More

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A Hotelier’s Guide to Standing out with Visual Content Posted on • Posted in BlogLeave a comment

With traveling becoming much more accessible and financially-feasible than ever, hotels now find themselves scrambling to capitalize on the abundance of travelers to increase their booking rates and profit levels. However, having other competitors attune themselves to the opportunities at hand can spell greater levels of difficulty.... Read More

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How To Use Storytelling In Hotel Marketing – Our Guide Posted on • Posted in BlogLeave a comment

The primary goal of marketing is to create a connection between your brand and your audience. Its main goal is to build and maintain brand reputation, raise awareness of your products and services, and create a strong, lasting bond between your business and your customers. And when it comes to forging enduring connections, nothing does it better than storytelling. ... Read More