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Hotel Marketing & Travel Technology News
Digital Marketing Tips to Make Your Hotel Stand Out
Digital Marketing Tips to Make Your Hotel Stand Out Posted on • Posted in BlogLeave a comment

What A Hotelier Can Do - In any social media marketing campaigns, it is imperative for hotel chains to make themselves stand out from the rest of the competition. Larger hotel chains have the advantage of brand awareness, lucrative loyalty programs and the ability to establish multiple channels through negotiation.... Read More

Choosing The Right Hotel Digital Marketing Agency For You
Choosing The Right Hotel Digital Marketing Agency For You Posted on • Posted in BlogLeave a comment

Investing in a hotel digital marketing agency is the best investment you can make for your establishment. Here are some tips on finding the right agency for you:... Read More

What Really Drives Your Hotel Bookings? What You Should Look For:
What Really Drives Your Hotel Bookings? What You Should Look For: Posted on • Posted in BlogLeave a comment

Attribution is incredibly important for marketing campaigns, as they help measure your conversions correctly so that you can make improvements to your business. Managing your attribution can be incredibly daunting and often hotels go for a last-click attribution model, as it is the easiest, simplest option but can be harmful to your overall strategy and revenue in the long-term. Other models may take longer to get right but the effort will be worth it to get a better picture of where your marketing budget should be directed. You might be attributing conversions to paid search, social, direct, referral, organic, content, and email. It is important to understand the effect of each to figure how to break down your marketing budget.... Read More

Changes in the Digital Marketing Landscape That Will Affect Your Hotel’s Marketing Strategy
Changes in the Digital Marketing Landscape That Will Affect Your Hotel’s Marketing Strategy Posted on • Posted in BlogLeave a comment

Anyone who knows the first thing about digital marketing knows that it is incredibly fast-paced. There’s new technology being created and released every single day. Software and algorithms are always being updated to keep up with the times. This means that if you’re a company with some sort of digital marketing component (which is just about every business nowadays), you’ll need to stay on your toes. The smallest change could make quite a difference in your strategy or your budget.... Read More

How Digital Media Increases Hotel Sales
How Digital Media Increases Hotel Sales Posted on • Posted in BlogLeave a comment

Back in the days, it was incredibly difficult for budget hotels to sell their rooms against major hotel chains. This is because these bigger hotels are able to spend a ridiculous amount of money on every advertisement platforms available, from magazines, TV, to radio. They even made deals with the major travel agencies around the world to make sure that they are the only ones that are being noticed. Nowadays, digital media and online booking platforms dominate the marketing scene for hotel businesses all over the world. It’s able to reach a wider audience with a significantly less cost, helping to boost the sales of hotels of any size.... Read More

How to Choose the Right Hotel Management Software for Your Hotel
How to Choose the Right Hotel Management Software for Your Hotel Posted on • Posted in BlogLeave a comment

Hotel management software can make a hotel’s services and life much easier in so many different ways. Selecting the right software begins with identifying the features that you need and want. There are so many options, some of which may offer more than one feature that you need.... Read More

How Hotels Should Be Marketing On Instagram
How Hotels Should Be Marketing On Instagram Posted on • Posted in BlogLeave a comment

Instagram is one of the leading social media platforms out there. Since it is a visual platform, it’s one of the best marketing tools that you could use to get your hotel out there. With some time and effort, you can encourage engagement and build a decent following on your business page. However, getting people to visit your website and drumming up some business may be a little bit more challenging.... Read More

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Why Your Hotels Digital Marketing Budget Should Be Used on Adwords Posted on • Posted in BlogLeave a comment

Google is a powerful platform that marketers everywhere need to be in tune with. The platform itself provides a few tools that are highly beneficial for those looking to improve their marketing efficiency, and one of those tools is Google AdWords. It’s a tool used to increase the reach of your keyword, and that’s something that a business like a hotel can’t pass up, especially with the massive reach Google has.... Read More

Web Connection Blog
How Hotels Can use Instagram to Gain Conversions Posted on • Posted in BlogLeave a comment

As technology evolves, business shift to follow. This can especially be observed in the hospitality industry. Digital marketing has completely changed the way hotels carry out their marketing tasks. In the past, large hotels had the upper hand in terms of marketing. Now a hotel of any size can use digital marketing techniques to grow their brand presence and drive revenue.... Read More

How Digital Marketing Can Greatly Increase Your Hotel Bookings
How Digital Marketing Can Greatly Increase Your Hotel Bookings Posted on • Posted in BlogLeave a comment

Every day, digital marketing is holding a more prominent position in the marketing strategies of hotels all over the world. To really make the most of digital marketing, however, it’s important for you to ensure that you are getting a return on your investment.... Read More