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Are you Maximizing Direct Bookings? A Challenge to Hoteliers Posted on | Posted in MarketingLeave a comment

As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More

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3 Ways to Improve Your Small Accommodation’s Web Design Posted on | Posted in Hotel Trends & Advice, MarketingLeave a comment

If you’ve been running a small accommodation site or a bed and breakfast for a while now, then chances are you already know that the international tourism industry is at an all-time high— all because of the internet and social media. ... Read More

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5 Ways to Improve Your Hotel Website Posted on | Posted in BlogLeave a comment

Hotel owners will know that the competition within the hospitality industry is fierce, which means that businesses always need to stay on top of their game to stay afloat amidst the saturated market. In addition to building an appealing, informative, and relevant website, one of the first steps to enhancing your hotel’s digital strategy is to create a quality guest persona. ... Read More

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A Hotelier’s Guide to Standing out with Visual Content Posted on | Posted in BlogLeave a comment

With traveling becoming much more accessible and financially-feasible than ever, hotels now find themselves scrambling to capitalize on the abundance of travelers to increase their booking rates and profit levels. However, having other competitors attune themselves to the opportunities at hand can spell greater levels of difficulty.... Read More

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How To Use Storytelling In Hotel Marketing – Our Guide Posted on | Posted in BlogLeave a comment

The primary goal of marketing is to create a connection between your brand and your audience. Its main goal is to build and maintain brand reputation, raise awareness of your products and services, and create a strong, lasting bond between your business and your customers. And when it comes to forging enduring connections, nothing does it better than storytelling. ... Read More

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How To Market Your Hotel Effectively During A Renovation Posted on | Posted in BlogLeave a comment

Renovations are a normal and healthy part of operating a successful hotel. It's the period when amenities are upgraded and rooms improved upon to ensure a better experience for the guests and a boost in profits. That said, it's also a period where the adjustments being applied may adversely affect the guest experience. If your visitors didn't know better, they may find the ongoing constructions a total nuisance and leave you a bad review that can tarnish your online reputation. ... Read More

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4 Ways to Improve Your Hotel Website – Our Guide Posted on | Posted in BlogLeave a comment

In this digital world, your online presence matter just as much as first impressions in-person. In that regard, even the hospitality industry is transitioning to an e-landscape as online marketing trends are becoming an integral part of their strategy. ... Read More

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3 Tips to Help Your Hotel Website Maintain a High Rank on SERPs Posted on | Posted in BlogLeave a comment

Many travelers today start their search for accommodations by heading to the internet. They look up different hotels that are available in their place of interest, comparing various options to find one that fits their bills.... Read More

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4 Tips to Help You Create an Excellent Hotel Website Posted on | Posted in BlogLeave a comment

Creating a website is always a daunting task. Not only does it require you to have some form of web design experience, but there are many decisions to make as well. Any mistakes that happen early will only exponentially grow as you progress, so it is crucial to make the right decisions the first time around. That way, you can create a website you can indeed be proud of.... Read More

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4 Tips to Control Hotel Cancellations and Recover Losses – Our Guide Posted on | Posted in BlogLeave a comment

Of all the problems that you’ll encounter while running a hotel, room cancellations are among the worst. Even though you might be able to recover some of these cancellations and get your rooms booked, consequences will still arise. For instance, when this occurs too often, your customers might develop a false idea of high demand for your rooms. Some may even book rooms at other backup hotels, trying to keep a spot at each one while they make their final decisions. Unfortunately, some will ultimately cancel and choose to stay elsewhere.... Read More