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The Importance of Search Engine Optimization Posted on | Posted in Blog, Hotel Trends & Advice, MarketingLeave a comment

Search Engine Optimization or SEOs are fundamental for a hotel’s website. It can increase a website’s organic ranking without the use of paid search. Websites are ranked in accordance with the search engine’s algorithm, usually based on the quality of the content and the relevancy of search. This makes it more cost-effective and increases the… Read More

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Why Location Targeted Banners? Posted on | Posted in Blog, Hotel Trends & Advice, MarketingLeave a comment

Digital Marketing has become an extremely important aspect in today’s world, especially in the traveling industry. With an effective marketing approach, hotels are able to reach and expand prospective customers to build a loyal customer network. This not only increases the chances of direct bookings but also the possibilities of repeating customers. This is why digital marketing is so important when building your customer network. However, there are different types of digital marketing depending on the purpose of your business, one of which is location targeted banners. ... Read More

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What Makes A Good Hotel Website Banner? Posted on | Posted in Blog, Hotel Trends & Advice, MarketingLeave a comment

Website banners are extremely important if you want to drive traffic or create conversions to your web page or your website. Having an attractive and interesting hotel banner can increase the chances of faster conversions and can potentially help increase direct bookings and revenue. In this article, we will explain how you can make a good hotel website banner so that you can generate maximum profit for your hotel. ... Read More

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How to Build a Quality Hotel Website Posted on | Posted in Blog, Hotel Trends & AdviceLeave a comment

Without doubt, websites have become an essential part when it comes to building your own brand identity on the internet. Because of covid-19, more and more people have shifted to the online world as a way to surf for answers and information they are looking for. One of the increasing internet searches in today’s world… Read More

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Hotel Channel Manager Matters for Online Bookings Posted on | Posted in Blog, Marketing, TechnologyLeave a comment

Hotel channel manager is an invaluable software in your marketing arsenal. It is a “control room” for all the online channels you use for customer interaction and it allows you to manage room allotment, selling price and reporting as well as all the various booking channels your hotel is connected to.... Read More

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5 Ways to Improve Your Hotel Website Posted on | Posted in BlogLeave a comment

Hotel owners will know that the competition within the hospitality industry is fierce, which means that businesses always need to stay on top of their game to stay afloat amidst the saturated market. In addition to building an appealing, informative, and relevant website, one of the first steps to enhancing your hotel’s digital strategy is to create a quality guest persona. ... Read More

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A Hotelier’s Guide to Standing out with Visual Content Posted on | Posted in BlogLeave a comment

With traveling becoming much more accessible and financially-feasible than ever, hotels now find themselves scrambling to capitalize on the abundance of travelers to increase their booking rates and profit levels. However, having other competitors attune themselves to the opportunities at hand can spell greater levels of difficulty.... Read More

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How To Use Storytelling In Hotel Marketing – Our Guide Posted on | Posted in BlogLeave a comment

The primary goal of marketing is to create a connection between your brand and your audience. Its main goal is to build and maintain brand reputation, raise awareness of your products and services, and create a strong, lasting bond between your business and your customers. And when it comes to forging enduring connections, nothing does it better than storytelling. ... Read More

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How To Market Your Hotel Effectively During A Renovation Posted on | Posted in BlogLeave a comment

Renovations are a normal and healthy part of operating a successful hotel. It's the period when amenities are upgraded and rooms improved upon to ensure a better experience for the guests and a boost in profits. That said, it's also a period where the adjustments being applied may adversely affect the guest experience. If your visitors didn't know better, they may find the ongoing constructions a total nuisance and leave you a bad review that can tarnish your online reputation. ... Read More

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4 Ways to Improve Your Hotel Website – Our Guide Posted on | Posted in BlogLeave a comment

In this digital world, your online presence matter just as much as first impressions in-person. In that regard, even the hospitality industry is transitioning to an e-landscape as online marketing trends are becoming an integral part of their strategy. ... Read More