Resources
Nowadays, where information is abundant, and there’s only so much information that an average user can take in at a time, customer confusion has grown as an even bigger problem for all industries. This is especially true when it comes to running a business in the hospitality industry. ... Read More
If you're running a small hotel, you might feel like you don't stand a chance against the big-name chain hotel brands that compete on a global scale. You might think that they have all the experience and all the money in the world to attract customers and provide top-tier facilities you might not be able to achieve. However, there is a silver lining for you! ... Read More
2019 has been a monumental year for the digital media sector of the hospitality industry. Digital ads are reaping more results than ever, the names of booking sites have become some of the internet’s most-searched terms, and hotels are seeing even more reservations from all over the world. One remarkable milestone for the industry is that mobile device bookings have surpassed that of a desktop.... Read More
The hospitality industry has gone through several rapid changes in recent years, continuously facing the need to adapt brought about by the advent of the sharing economy and rising consumer demands. Among the challenges that hotel managers and owners have to face in today’s digitally-driven age is the need for a high-functioning website.... Read More
When it comes to your marketing strategy, your business website is at its core. This is because your website is an online representation of your physical business. It represents your brand, mirrors your business image and identity, upholds your core values, promotes your products and services, reaches out to the target market, and serves as a robust avenue for transactions.... Read More
Whether it may be through a social media success story or an online advertisement for Airbnb, you’ve most likely heard about the shared accommodation industry one way or another.... Read More
For those looking for a place to stay—whether for business or pleasure—your hotel’s website plays a key role in their booking decision. With thousands of marketing information online, how can a traveler land on your page? Having a striking website should be at the core of your business’ marketing strategy. The amount of traffic to your website is directly proportional to the potential direct bookings you receive.... Read More
Whether you're out for a job interview or meeting your girlfriend's parents for the first time, first impressions are everything. Within seven seconds of your first encounter, you're going to get judged by your looks, whether you look likable, trustworthy, or someone that should be avoided. The same thing applies to your website. Your website has to make the best first impression to any of its visitors if you want to stand a chance at converting them into paying customers.... Read More
In most cases, direct booking for hotels is deemed as the most profitable. However, hoteliers cannot deny the benefit of indirect bookings. That is where distribution channels come into play. When it comes to distribution channels, hoteliers across the globe have a variety of options. They can consider working with OTAs (Online Travel Agencies), hotel metasearch sites, direct and indirect channels, and wholesalers. ... Read More
The online distribution avenues that your hotel uses are crucial. After all, they play an important role in generating hotel revenues and ensuring your overall business success. Gone are the days when hotel bookings were made in the hotel itself.... Read More
