In today’s digital marketplace, it can be increasingly challenging to get direct bookings. The hotel industry is focusing on optimizing the profitability of hotels using the latest trends to gather new guests, but many overlook a specific market: past guests. This is where email marketing shines as when done correctly, and it can be one of the most powerful tools for driving direct bookings.... Read More
With the rise of social media, businesses from various industries are now enjoying the benefits that come with these social platforms.
Hotels are one of the many businesses that benefit from social media. Instead of spending the majority of their budget on marketing and promotional campaigns, hotels can now take advantage of social media to attract and reach guests from all over the globe.... Read More
Channel manager allows hotel businesses to be efficient with a well-developed distribution strategy that enables them to keep their sales high. When a channel manager works well, there is minimal need for manual work. It helps you increase brand awareness, save time and resources, and ensure consistency across channels. It is evident that channel managers are an integral part of the success of a hotel’s business.... Read More
For hotels, a booking engine is an integral part of the business, especially for drawing in more clients online and moving the business forward. Direct booking success relies on the ability of your hotel’s booking engine to provide seamless customer experience, which is possible with an excellent website.... Read More
From airlines, restaurants, and hospitality industry, various businesses are upselling as an effective strategy to boost customer experience and maximize revenue on existing sales. It provides businesses, particularly hotels, in this case, an opportunity to use additional services as a means to enhance the quality of the guest’s stay.... Read More
In today’s fast-paced, digitally-driven world, every business needs to be on top of their game. Businesses need to leverage the technology available for their industry, and the hospitality industry is no exception. Many hotels, inns, private villas, and other hospitality businesses nowadays utilize digital booking and payment tools and platforms.... Read More
In this day and age, having a website for your business is important. It helps you create brand awareness, build your business identity and image, and it serves as a platform where you can promote and sell your products or services. ... Read More
For hotels in the hospitality industry, having an online business engine is crucial for acquiring customers. This is because customers in this digital age book hotels, reserve tables in restaurants, buy concert tickets, and even shop using their mobile phones, regardless of whether they do it from home and anywhere around this world.... Read More
When you run a hotel business, it’s imperative that you create the best experience for your guests while emphasizing the strong suits of your company in the branding. You can’t just open your hotel up and leave it to dry, especially in this day and age where everything moves at a breakneck pace.
Nowadays, a hotel business can’t survive without a sophisticated online reservation system in place. Digital technology has allowed us to do many things in a fraction of the time that was once necessary. What’s more is that it can reduce the involvement of people, which helps to minimize the potential for confusion between both the hotel and the guests.... Read More
Although it is helpful to advertise your hotel through booking platforms, you should also have some sort of page on your website where customers can book and pay for their rooms as well. Getting direct bookings can be hard, but through them, you will get more money without having to pay booking fees on the platforms you post your rooms on. In order to get more direct bookings, you will want to enhance your promotional offers in order for it to stand out. Here are some ways you can start out:... Read More