Resources
When it comes to your marketing strategy, your business website is at its core. This is because your website is an online representation of your physical business. It represents your brand, mirrors your business image and identity, upholds your core values, promotes your products and services, reaches out to the target market, and serves as a robust avenue for transactions.... Read More
Whether it may be through a social media success story or an online advertisement for Airbnb, you’ve most likely heard about the shared accommodation industry one way or another.... Read More
For those looking for a place to stay—whether for business or pleasure—your hotel’s website plays a key role in their booking decision. With thousands of marketing information online, how can a traveler land on your page? Having a striking website should be at the core of your business’ marketing strategy. The amount of traffic to your website is directly proportional to the potential direct bookings you receive.... Read More
Whether you're out for a job interview or meeting your girlfriend's parents for the first time, first impressions are everything. Within seven seconds of your first encounter, you're going to get judged by your looks, whether you look likable, trustworthy, or someone that should be avoided. The same thing applies to your website. Your website has to make the best first impression to any of its visitors if you want to stand a chance at converting them into paying customers.... Read More
In most cases, direct booking for hotels is deemed as the most profitable. However, hoteliers cannot deny the benefit of indirect bookings. That is where distribution channels come into play. When it comes to distribution channels, hoteliers across the globe have a variety of options. They can consider working with OTAs (Online Travel Agencies), hotel metasearch sites, direct and indirect channels, and wholesalers. ... Read More
The online distribution avenues that your hotel uses are crucial. After all, they play an important role in generating hotel revenues and ensuring your overall business success. Gone are the days when hotel bookings were made in the hotel itself.... Read More
It’s essential for a hotel in 2019 to have a modern website that converts visitors into customers. From responsive website design to a clean user interface, many factors result in acquiring customers or losing them due to a bad experience. ... Read More
Peak season is both a blessing and a burden for hotels. A blessing because the higher influx of visitors generates higher revenue, while a burden because getting everyone settled can be a nightmare. Hundreds of people queuing at the lobby while waiting to get checked in is not a sight to behold.... Read More
The internet has revolutionized the way we market in many ways. What we might have previously advertised on flyers, posters, and radio infomercials, we now take to social media and search engine sidebars.... Read More
Best described as the life force of any small-scale hotel and B&B (also known as bed and breakfast), direct bookings have become an essential asset for establishments with a tight budget and a limited, yet promising avenue for revenue. Often, establishments struggle with increasing the number of direct bookings. Instead, they rely on travel agents to drive traffic. However, paying agent commissions can represent significant losses in profit for smaller establishments.... Read More
