Resources
For those looking for a place to stay—whether for business or pleasure—your hotel’s website plays a key role in their booking decision. With thousands of marketing information online, how can a traveler land on your page? Having a striking website should be at the core of your business’ marketing strategy. The amount of traffic to your website is directly proportional to the potential direct bookings you receive.... Read More
Whether you're out for a job interview or meeting your girlfriend's parents for the first time, first impressions are everything. Within seven seconds of your first encounter, you're going to get judged by your looks, whether you look likable, trustworthy, or someone that should be avoided. The same thing applies to your website. Your website has to make the best first impression to any of its visitors if you want to stand a chance at converting them into paying customers.... Read More
In most cases, direct booking for hotels is deemed as the most profitable. However, hoteliers cannot deny the benefit of indirect bookings. That is where distribution channels come into play. When it comes to distribution channels, hoteliers across the globe have a variety of options. They can consider working with OTAs (Online Travel Agencies), hotel metasearch sites, direct and indirect channels, and wholesalers. ... Read More
The online distribution avenues that your hotel uses are crucial. After all, they play an important role in generating hotel revenues and ensuring your overall business success. Gone are the days when hotel bookings were made in the hotel itself.... Read More
It’s essential for a hotel in 2019 to have a modern website that converts visitors into customers. From responsive website design to a clean user interface, many factors result in acquiring customers or losing them due to a bad experience. ... Read More
Peak season is both a blessing and a burden for hotels. A blessing because the higher influx of visitors generates higher revenue, while a burden because getting everyone settled can be a nightmare. Hundreds of people queuing at the lobby while waiting to get checked in is not a sight to behold.... Read More
The internet has revolutionized the way we market in many ways. What we might have previously advertised on flyers, posters, and radio infomercials, we now take to social media and search engine sidebars.... Read More
Best described as the life force of any small-scale hotel and B&B (also known as bed and breakfast), direct bookings have become an essential asset for establishments with a tight budget and a limited, yet promising avenue for revenue. Often, establishments struggle with increasing the number of direct bookings. Instead, they rely on travel agents to drive traffic. However, paying agent commissions can represent significant losses in profit for smaller establishments.... Read More
The mobile platform today is more popular than it has ever been, and it is getting more so. In the hotel industry, it is essential to create the ideal website that isn't only user-friendly, but mobile-friendly as well. However, you may be wondering about how does your hotel's website, and guest experience, relate to each other? In fact, they relate in many ways.... Read More
In today’s digital marketplace, it can be increasingly challenging to get direct bookings. The hotel industry is focusing on optimizing the profitability of hotels using the latest trends to gather new guests, but many overlook a specific market: past guests. This is where email marketing shines as when done correctly, and it can be one of the most powerful tools for driving direct bookings.... Read More
