Resources
Although it is helpful to advertise your hotel through booking platforms, you should also have some sort of page on your website where customers can book and pay for their rooms as well. Getting direct bookings can be hard, but through them, you will get more money without having to pay booking fees on the platforms you post your rooms on. In order to get more direct bookings, you will want to enhance your promotional offers in order for it to stand out. Here are some ways you can start out:... Read More
If you are an owner of a hotel that has a decent website but doesn't seem to be making a direct profit, you might want to hire someone who can help you with bettering the design or format of your online identity.... Read More
Online Travel Agents or OTAs can help augment a hotel’s presence online by showing it among other choices in the OTA’s search bar. Nevertheless, with competition evident even in the OTA’s search results, hoteliers want people to book with them directly. What is the right balance for their hotel, vis-a-vis OTA, and direct bookings? If a hotel wants to boost the number of people who book with it upfront, they can plan and implement a “book direct campaign,” where visitors to the hotel’s website are encouraged to book directly with the hotelier instead of through an OTA website. A persuasion campaign may require time, resources, and tactics to sure it meets the hotel’s objectives, but if executed well, the benefits of “book direct” campaigns to hotels are substantial. ... Read More
When you own or manage a hotel, you naturally want to get more bookings regularly, whether it’s peak or non-peak season. Many factors come into play when inviting people to book your hotel. Similarly, there are also multiple factors to look into when facilitating the bookings itself.... Read More
Looking for a hotel channel manager is not as easy as you may think. Although there are many options online for you to choose from, not every single one will be able to provide the same quality of service. If you are struggling to find the right one for your hotel, here are a few things that you need to consider beforehand:... Read More
A hotel business needs to find a way to stand out from the crowd to ensure that they have as many bookings as possible. One issue that many hotel businesses face when it comes to booking is that people often abandon the booking page once they have landed on it via ads or organic traffic.... Read More
Channel managers can help hotels optimize their management strategies in several ways. In addition to saving time, reducing costs, as well as effectively managing bookings, they can also help increase online and direct bookings, boost revenue, minimize overbookings, enhance brand awareness, eliminate manual processes, integrate other hotel systems, and the list goes on. To ensure that you are taking full advantage of your channel manager, here are some tips and tactics for you to follow:... Read More
Competing in the online marketing field requires more than you think. If you want to be one of the leading businesses on the internet, you will have to put a lot of effort into creating an exquisite website. The most important factor that you will need to put time into is user experience. If your site fails to make a good impression, there is a significantly lower chance that your leads will make a purchase.... Read More
With the advent of tech giants Amazon and Netflix, you can find effortlessly find the movies, products, and services you need online. Along with the rise of e-commerce, however, came another increase in expectations among travelers when it comes to hotel booking. More and more of today’s travelers expect hotel searches and booking systems to offer the same convenience as e-commerce sites, which is why hotels in Thailand must improve their websites to meet the expectations of their target audience.... Read More
Nowadays, most people make their hotel rooms bookings on the internet. Rarely do people call to make a reservation in this day and age. If you own a hotel, it is, therefore, important to make sure that your website is secure.... Read More
