Resources
For businesses to survive in today’s market, they have to make sure they know everything they need to know about proper digital marketing. The center point of your digital marketing campaign revolves around your website. Therefore, that’s where you should be focusing your efforts on. In this article, you’ll learn about how a hotel business can benefit from having a well-developed website and what you can do to improve your site to ensure a high ROI.... Read More
You may have put in a lot of effort writing blogs and posting beautiful pictures and videos of your hotel, but you still do not see any noticeable increase in bookings. Marketing hotels can often be quite tricky and this is something a lot of hoteliers do not understand in the beginning. Oftentimes, the issue does not lie with the content, but with the steps that take place in the background. By making a few tweaks to your marketing strategy, you can easily improve the results of your marketing efforts.... Read More
Science has proven that emotions rule our decision-making processes. We all know how powerful our emotions are and how they can drive us to do certain things in our lives. Research has shown that emotions can also help a person decide which web page design one should invest in.... Read More
Digital technology is constantly changing, and businesses have to change to keep up. Of all the biggest changes of the last decade, the increasing prominence of mobile devices has to be the most significant one. Mobile technology is slowly replacing the use of traditional computers, thanks to its convenience and accessibility. ... Read More
Since innumerable travel options are available online, one of the most significant issues faced by hotel owners is how to increase the traffic on their hotel website. This traffic needs to be quality traffic that includes travel shoppers who are making plans on actually visiting the area and need a place to stay. Just any old traffic won’t do. Here are some digital marketing strategies that you can use to increase both the quality and quantity of the visitors who log in to your website:... Read More
What A Hotelier Can Do - In any social media marketing campaigns, it is imperative for hotel chains to make themselves stand out from the rest of the competition. Larger hotel chains have the advantage of brand awareness, lucrative loyalty programs and the ability to establish multiple channels through negotiation.... Read More
Investing in a hotel digital marketing agency is the best investment you can make for your establishment. Here are some tips on finding the right agency for you:... Read More
Attribution is incredibly important for marketing campaigns, as they help measure your conversions correctly so that you can make improvements to your business. Managing your attribution can be incredibly daunting and often hotels go for a last-click attribution model, as it is the easiest, simplest option but can be harmful to your overall strategy and revenue in the long-term. Other models may take longer to get right but the effort will be worth it to get a better picture of where your marketing budget should be directed. You might be attributing conversions to paid search, social, direct, referral, organic, content, and email. It is important to understand the effect of each to figure how to break down your marketing budget.... Read More
Anyone who knows the first thing about digital marketing knows that it is incredibly fast-paced. There’s new technology being created and released every single day. Software and algorithms are always being updated to keep up with the times. This means that if you’re a company with some sort of digital marketing component (which is just about every business nowadays), you’ll need to stay on your toes. The smallest change could make quite a difference in your strategy or your budget.... Read More
Back in the days, it was incredibly difficult for budget hotels to sell their rooms against major hotel chains. This is because these bigger hotels are able to spend a ridiculous amount of money on every advertisement platforms available, from magazines, TV, to radio. They even made deals with the major travel agencies around the world to make sure that they are the only ones that are being noticed. Nowadays, digital media and online booking platforms dominate the marketing scene for hotel businesses all over the world. It’s able to reach a wider audience with a significantly less cost, helping to boost the sales of hotels of any size.... Read More
