Investing in a hotel digital marketing agency is the best investment you can make for your establishment. Here are some tips on finding the right agency for you:
If you have a plan on how you want to market your hotel, you will need an agency to help you initiate this correctly. A good agency will look over your plans, your wants, your needs, assess them and then address them.
You will know your hotel best, and the agency will know how to market professionally, so with both skills combined, the best marketing strategy for you and your business will come to life. Look for professional marketers that specialize in the hospitality industry for the best results.
Make sure to interview agencies to assure that they are suitable for your business. Ask them how they manage OTAs, which booking engines they recommend, ask them to define specific, but important terms as well as how they deal with compliances. There are many things to ask, just make sure they know what they are knowledgeable as well as suitable.
There’s a balance between knowing what you need for your hotel and letting the company do their job. If you’re meeting with an agency and they seem to be pushing services that don’t pertain you or your business, let that one go. As much as they are there to help you, most agencies have standard brands and services. Some may also naturally want to up-sell you, just like you want to up-sell your guests.
Don’t be afraid to disagree if you feel your contact is suggesting excessive, unneeded services. On the other hand, you have to remember that digital marketing ideally coupled with revenue management is all these agencies do. If they’re a reputable firm, they’ll know what they’re talking about and how to market your hotel efficiently. It’s all a balancing act, and you have to find a happy medium.
Assess your hotel’s needs first, then make sure to communicate that information to your agency.
Ensure that they’re addressing your primary concerns before pushing any extra services on you. Don’t be afraid to ask questions about their processes and if it doesn’t feel right, listen to your gut and play the field until you find the right one for your business.
Web Connection Asia specializes in digital media solutions for hotels, get in touch today to see
how we can help.