Most businesses go through a rebranding stage at some point. Whether it's because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember.
Most businesses go through a rebranding stage at some point. Whether it’s because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember.
What is rebranding?
Rebranding is a marketing tactic centered on developing a new name, symbol, logo design, or a combination of these elements, resulting in better brand identity for the business and the minds of its consumers, competitors, employees, and prospects. Any company that is struggling to set itself apart from its competition can greatly benefit from rebranding work.
How to make rebranding a success
While the concept of rebranding is exciting, it’s a slippery slope. With establishments like hotels where brand loyalty and recognition are integral, a rebrand can be challenging to pull off. But as long as you play your cards right and implement the best practices, the big move won’t be so much of a hassle.
Below are tips that can help make your rebranding process a success.
Get the message out there.
Communication is critical when it comes to rebranding. You should make it a point to communicate your intent to rebrand to your audience even before you go through with the change. You should also provide regular updates, and announce when the process is over. The run-up to the switch should involve a considerable number of organic and paid social media posts to make sure that most — if not all — of your customers are informed. The sooner your consumer base is made aware of the change, the better. It gives them ample time to adjust and familiarize themselves with the new name and branding.
Obtain consumer feedback.
Since your new identity will ultimately impact your capacity to pull in leads and convert sales, it’s important that your rebranding output will resonate with your target audience. It would be best if you talked to your customers before, during, and after the process so you can take into account what they feel, think, and want. Their suggestions would be of great help to your branding success. It helps you find out what works and what doesn’t.
Obtain internal feedback.
Of course, it’s equally important to consider what the members of your company think and feel about the rebrand. Invite input from different departments. You never know, the best ideas and most valuable feedback can come from your employees. And given that your new branding will represent the whole company, it’s only right to give your employees a say. After all, they are also the very people who represent your brand to your consumers.
Take care of the technical bits.
The most grueling part of the rebranding process is managing the technicalities, but it also happens to be the most crucial. You need to update everything from your website URL, updating SEO, aligning marketing keywords and ad copy, implementing new imagery, and so much more. You need to be meticulous in updating every aspect, so nothing falls through the cracks.
As long as you’re careful with every step of the rebranding process, it’ll undoubtedly be a successful one. Should you need help with rebranding your hotel, get in touch with us. We’re a digital marketing agency that specializes in hotel marketing.≪ Back to Blog