The Importance of Search Engine Optimization

Hotel Marketing, Hotel Trends & Travel Technology


The Importance of Search Engine Optimization

Posted on | Posted in Blog, Hotel Trends & Advice, Marketing

Search Engine Optimization or SEOs are fundamental for a hotel’s website. It can increase a website’s organic ranking without the use of paid search. Websites are ranked in accordance with the search engine’s algorithm, usually based on the quality of the content and the relevancy of search. This makes it more cost-effective and increases the chances of direct bookings for hotels.

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What is Search Engine Optimization?

Search Engine Optimization or SEOs in short, is the process of improving the numbers and quality of traffic to your website. They are usually organic traffic rather than paid traffic – an effective SEO strategy should result in higher rankings and increased revenue. 

There are several factors that make the usage of search engine optimization important for a hotel website. These are the list of things that makes search engine optimization important:

1 – Improved Rankings & Visibility

Search engine optimization means that your website is ranked within the top searches of the search engine. This means that your website is more likely to be visible to potential customers and it exposes different new people to your website

2 – Increased Traffic & Conversions

Improved rankings and visibility also means that there is a higher chance of increased web traffic and conversions. Users are more likely to click on websites ranked higher on their search results. More people coming to your website, means that there is a better chance that they will book through your booking engine. It can increase direct booking and optimize your revenue. 

3 – Increased Credibility 

Search engine optimizations improve the ranking of your website and naturally increases the credibility and trustworthiness too. Users know that being ranked higher on the search engine is not easy and your website will have to be of standard in order to get there. This makes it much more likely that they will trust your website, hotel brand and eventually book directly through your booking engine

4 – Improved User Experience 

In order to be ranked high on a search engine, a website will need to have a good user experience. A good user experience makes it easier for your customers to navigate through your website. The search engine will naturally notice this and it will pick out the best websites with the most relevant quality content and user experience to make sure that a customer is happy with their search. A better user experience will make it easier for your customers to look for your products and book directly with your booking engine

5 – More Cost Effective 

Search engine optimization doesn’t require the usage of paid ads. There are ways to strategically improve your search engine optimization which doesn’t require as much cost and keeps you much more on a budget. This makes it cost effective and better for your hotel business in the long run. Thus, having working on improving your search engine optimization is a better alternative for your business if you don’t want to pay more for ads.

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