Resources
Hotel channel manager is an invaluable software in your marketing arsenal. It is a “control room” for all the online channels you use for customer interaction and it allows you to manage room allotment, selling price and reporting as well as all the various booking channels your hotel is connected to.... Read More
In the modern world’s extremely competitive hotel market, every dollar counts. Hotel owners seek any semblance of competitive edge, translating to more substantial efforts, while they remain subject to the highest evaluation standards. In the current landscape, costs have become directly proportional to new guest acquisition, primarily through third-party platforms. ... Read More
Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready. ... Read More
As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More
