Resources
We invite you to join our second “THA - Digital Bootcamp #2” in the theme of “Maximize Direct Booking Performance" to help hotels drive more bookings, lower costs and increase profit in the long run. ... Read More
Digital marketing is very important for hotels especially in the modern world of covid-19. Digital marketing helps you reach out to your prospective customers and helps you expand your business online. ... Read More
Video marketing is very important, especially for hotels. The use of visuals, texts, and sounds can enhance a customer’s experience and give them an overall impression of the hotel they’re about to visit. It gives them the look and the feel of what the hotel is going to look like and can help determine whether or not they would like to pick a stay with you. ... Read More
Metasearch marketing has become increasingly popular in the realms of digital marketing. It is one of the most useful ways to create brand awareness and increase exposure to different online booking channels.... Read More
Ever since the global pandemic, covid-19, the traveling industry had become far more restricted. Hoteliers find the maintenance of hotels much harder as most of the industry was frozen. However, since covid has become more of a common cold than a dangerous virus, the traveling industry has began to bounce back. People are starting to go out and travel much more, and the hotel industry is slowly reviving. Because of this, a lot of hoteliers are looking for ways to boost their revenue and ways to increase profit. In this article, we have listed different ways you can boost your hotel revenue. ... Read More
Social Media is one of the most important aspects of digital marketing in the hospitality industry. There are different kinds of social media platforms like Facebook, Google, Instagram, LinkedIn, etc. This is because not only does it increase visibility, brand awareness and potential direct bookings from your customers, but it also gives your customers a way to interact directly with you and helps you form a loyal customer base. This is what makes social media unique from other forms of marketing. We have listed 6 reasons why your hotel business needs social media marketing. ... Read More
Search Engine Optimization or SEOs are fundamental for a hotel’s website. It can increase a website’s organic ranking without the use of paid search. Websites are ranked in accordance with the search engine’s algorithm, usually based on the quality of the content and the relevancy of search. This makes it more cost-effective and increases the chances of direct bookings for hotels.... Read More
Do you need a payment solution that will save you time and give your guests more choice and convenience? Web Connection’s Online Payment System does just that. With our online payment system, you can eliminate unsecured, manual payments and give your guests more confidence when they book. ... Read More
Hotel channel manager is an invaluable software in your marketing arsenal. It is a “control room” for all the online channels you use for customer interaction and it allows you to manage room allotment, selling price and reporting as well as all the various booking channels your hotel is connected to.... Read More
In the modern world’s extremely competitive hotel market, every dollar counts. Hotel owners seek any semblance of competitive edge, translating to more substantial efforts, while they remain subject to the highest evaluation standards. In the current landscape, costs have become directly proportional to new guest acquisition, primarily through third-party platforms. ... Read More
