Resources
The primary goal of marketing is to create a connection between your brand and your audience. Its main goal is to build and maintain brand reputation, raise awareness of your products and services, and create a strong, lasting bond between your business and your customers. And when it comes to forging enduring connections, nothing does it better than storytelling. ... Read More
Renovations are a normal and healthy part of operating a successful hotel. It's the period when amenities are upgraded and rooms improved upon to ensure a better experience for the guests and a boost in profits. That said, it's also a period where the adjustments being applied may adversely affect the guest experience. If your visitors didn't know better, they may find the ongoing constructions a total nuisance and leave you a bad review that can tarnish your online reputation. ... Read More
In this digital world, your online presence matter just as much as first impressions in-person. In that regard, even the hospitality industry is transitioning to an e-landscape as online marketing trends are becoming an integral part of their strategy. ... Read More
Many travelers today start their search for accommodations by heading to the internet. They look up different hotels that are available in their place of interest, comparing various options to find one that fits their bills.... Read More
Creating a website is always a daunting task. Not only does it require you to have some form of web design experience, but there are many decisions to make as well. Any mistakes that happen early will only exponentially grow as you progress, so it is crucial to make the right decisions the first time around. That way, you can create a website you can indeed be proud of.... Read More
Of all the problems that you’ll encounter while running a hotel, room cancellations are among the worst. Even though you might be able to recover some of these cancellations and get your rooms booked, consequences will still arise. For instance, when this occurs too often, your customers might develop a false idea of high demand for your rooms. Some may even book rooms at other backup hotels, trying to keep a spot at each one while they make their final decisions. Unfortunately, some will ultimately cancel and choose to stay elsewhere.... Read More
Nowadays, where information is abundant, and there’s only so much information that an average user can take in at a time, customer confusion has grown as an even bigger problem for all industries. This is especially true when it comes to running a business in the hospitality industry. ... Read More
If you're running a small hotel, you might feel like you don't stand a chance against the big-name chain hotel brands that compete on a global scale. You might think that they have all the experience and all the money in the world to attract customers and provide top-tier facilities you might not be able to achieve. However, there is a silver lining for you! ... Read More
2019 has been a monumental year for the digital media sector of the hospitality industry. Digital ads are reaping more results than ever, the names of booking sites have become some of the internet’s most-searched terms, and hotels are seeing even more reservations from all over the world. One remarkable milestone for the industry is that mobile device bookings have surpassed that of a desktop.... Read More
The hospitality industry has gone through several rapid changes in recent years, continuously facing the need to adapt brought about by the advent of the sharing economy and rising consumer demands. Among the challenges that hotel managers and owners have to face in today’s digitally-driven age is the need for a high-functioning website.... Read More
