Resources
Professional hotel photography is noticeably one of the most important things for a hotel. It can be used on websites, social media, ads, marketing and all forms of media. It is key to a successful hotel business. The way you present yourself can impact a guests' decision making and having a quality picture of your hotel can either drive your guests away, or towards your hotel business. ... Read More
Video marketing is very important, especially for hotels. The use of visuals, texts, and sounds can enhance a customer’s experience and give them an overall impression of the hotel they’re about to visit. It gives them the look and the feel of what the hotel is going to look like and can help determine whether or not they would like to pick a stay with you. ... Read More
Metasearch marketing has become increasingly popular in the realms of digital marketing. It is one of the most useful ways to create brand awareness and increase exposure to different online booking channels.... Read More
Ever since the global pandemic, covid-19, the traveling industry had become far more restricted. Hoteliers find the maintenance of hotels much harder as most of the industry was frozen. However, since covid has become more of a common cold than a dangerous virus, the traveling industry has began to bounce back. People are starting to go out and travel much more, and the hotel industry is slowly reviving. Because of this, a lot of hoteliers are looking for ways to boost their revenue and ways to increase profit. In this article, we have listed different ways you can boost your hotel revenue. ... Read More
Social Media is one of the most important aspects of digital marketing in the hospitality industry. There are different kinds of social media platforms like Facebook, Google, Instagram, LinkedIn, etc. This is because not only does it increase visibility, brand awareness and potential direct bookings from your customers, but it also gives your customers a way to interact directly with you and helps you form a loyal customer base. This is what makes social media unique from other forms of marketing. We have listed 6 reasons why your hotel business needs social media marketing. ... Read More
Search Engine Optimization or SEOs are fundamental for a hotel’s website. It can increase a website’s organic ranking without the use of paid search. Websites are ranked in accordance with the search engine’s algorithm, usually based on the quality of the content and the relevancy of search. This makes it more cost-effective and increases the chances of direct bookings for hotels.... Read More
Digital Marketing has become an extremely important aspect in today’s world, especially in the traveling industry. With an effective marketing approach, hotels are able to reach and expand prospective customers to build a loyal customer network. This not only increases the chances of direct bookings but also the possibilities of repeating customers. This is why digital marketing is so important when building your customer network. However, there are different types of digital marketing depending on the purpose of your business, one of which is location targeted banners. ... Read More
Website banners are extremely important if you want to drive traffic or create conversions to your web page or your website. Having an attractive and interesting hotel banner can increase the chances of faster conversions and can potentially help increase direct bookings and revenue. In this article, we will explain how you can make a good hotel website banner so that you can generate maximum profit for your hotel. ... Read More
Without doubt, websites have become an essential part when it comes to building your own brand identity on the internet. Because of covid-19, more and more people have shifted to the online world as a way to surf for answers and information they are looking for. One of the increasing internet searches in today’s world are Hotel Websites. Building a quality Hotel Website is extremely important, as it not only increases the direct sales of a hotel, but it can also reduce the commission cost of OTAs and can build a two-way relationship with hotel customers. This is why having an up to standard Hotel Website is extremely crucial for Hoteliers. We’re here to help you guide through how to build one today. ... Read More
Hotel booking systems run by OTA”s are managed by different sellers who are trying to sell their rooms online. The only problem is that your hotel is one among thousands of accommodations putting rooms up and these other accommodations can lower their prices to grab more customers.... Read More
