Resources
Nowadays, online exposure is how businesses stay ahead of the competition. Digital marketing is a cost-effective method of marketing and one that helps to establish a strong branding for your business. Proper branding is crucial and can be used as a foundation for future campaigns. Of all the digital marketing tactics, SEO has proven to be one of the most effective. ... Read More
If you own a hotel business today and don’t believe that a good website is a key to the success of your business, you’re missing out on a huge opportunity. Nowadays, the hotel market is so competitive that you want to make sure that you do all that you can to gain any slight edge you can get. Digital marketing has been a part of the business game for the past decade, and it will only increasingly growing in importance as the years go by. To make sure that you have a good foundation going forward, you need a good website, as that’s where all of your digital marketing tactics come down to. Digital marketing tactics such as SEO, PPC, and social media campaigns will funnel visitors down to your site, and that’s where sales happen. If you don’t have a good site, you won’t be able to retain the interest of your customers, and they will turn away from your business.... Read More
If you own a hotel business today and don’t believe that a good website is a key to the success of your business, you’re missing out on a huge opportunity. Nowadays, the hotel market is so competitive that you want to make sure that you do all that you can to gain any slight edge you can get. Digital marketing has been a part of the business game for the past decade, and it will only increasingly growing in importance as the years go by. To make sure that you have a good foundation going forward, you need a good website, as that’s where all of your digital marketing tactics come down to. Digital marketing tactics such as SEO, PPC, and social media campaigns will funnel visitors down to your site, and that’s where sales happen. If you don’t have a good site, you won’t be able to retain the interest of your customers, and they will turn away from your business.... Read More
If you want to increase conversions and inspire more direct bookings, it is crucial that you have a great booking website with easy navigation that makes the purchasing process as easy as possible. Hiring someone who can help enhance the design of your website can be the best purchase you might have ever made. Whether you already have a deal with an online booking platform or you just want to bring more engagement to your website, the design of your site is very fundamental in keeping customers happy. Here are our hotel booking tips for proper web design:... Read More
Every hotel needs a solid website in order to attract customers. Your website should provide sufficient information regarding your hotel so that you can show potential guests why they should book a room with you. The content on your hotel website should be clear, and the layout should be easy to navigate through. Your customers should be able to easily find out all that they need to know such as amenities, the types of room offered, and important landmarks and attractions nearby.... Read More
If you own accommodation of some sort, like a hotel, then you should be using a hotel channel management system. Not only is it important that you have your hotel advertised on multiple channels, but it is also important that you can manage all of it in one place. This will help you organize your whole business as well as make processes and bookings easier to manage.... Read More
Digital marketing has been the name of the game in the business world after the 2000s, and it shows no sign of stopping. Businesses will continue to grow, and online platforms will proceed to be the main focus of every company in every industry, including the hospitality business.... Read More
Digital marketing is crucial to businesses nowadays, and the hotel industry, in particular, needs to take note. An effective digital marketing strategy can not only help to spread brand awareness but can increase your conversion rates and get you more sales. These are all integral aspects of a successful business. If you’re looking to launch a digital marketing campaign for your hotel business, here are our top tips:... Read More
All hotel owners know that having an online presence is important for getting bookings. It is most definitely the best way to promote your property and get guests to notice you in today’s business environment. Using hotel booking sites to advertise your hotel is the best way to get as many bookings as possible. Here are some more ways to maximize your occupancy during any season:... Read More
For businesses to survive in today’s market, they have to make sure they know everything they need to know about proper digital marketing. The center point of your digital marketing campaign revolves around your website. Therefore, that’s where you should be focusing your efforts on. In this article, you’ll learn about how a hotel business can benefit from having a well-developed website and what you can do to improve your site to ensure a high ROI.... Read More
