Digital marketing is crucial to businesses nowadays, and the hotel industry, in particular, needs to take note. An effective digital marketing strategy can not only help to spread brand awareness but can increase your conversion rates and get you more sales. These are all integral aspects of a successful business. If you’re looking to launch a digital marketing campaign for your hotel business, here are our top tips:
REVIEW THE SITE AUDIT
Auditing your site will let you know more about what you need to do with your business. If your site has a high bounce rate, low traffic, and poor backlinks, it will affect your website’s ranking on the search engine result pages (SERPs). In today’s business landscape, if you don’t have a presence in the digital space, it’s incredibly difficult for guests to find you. The first thing you need to do before you launch any type of digital marketing strategy is to find out what you need to do with your site, and a site audit will tell you all you need to know.
THINK ABOUT THE BUYER’S JOURNEY
It’s not enough to have a big red button that says “Book Now!” on your site. You have to give your guests a reason why they should stay with your hotel, whether it’s the full-service policy, five-star restaurant, or the free tour of the surrounding area. These are the unique selling points of your business, and you want to make sure that your guests know all about them, as that will make it more likely that they will convert with your calls-to-action.
LEARN FROM YOUR COMPETITORS
Business in the hotel industry is incredibly competitive, as there are only so many guests during one golden season. You want to make sure that you can stand out from the crowd, as that will be how your brand can secure a place in the market. To find your selling point, you need to look at what your competitors are doing. You need to analyze what they’re doing well and what they’re failing at so that you can try to trump them in the areas that they’re lacking. For example, if you’re a ski resort, you may want to offer a free beginner’s course so that you can attract guests who might be new to skiing. This will set you apart from your competitors who don’t offer the same service.
Once you’ve established your hotel’s distinguishing features – the free beginner’s skiing course, for instance – you can start promoting them by blogging about why you need a ski instructor if you’re new to the sport. This way, you can gain access to tourists who may be interested in learning how to ski, and when they look up related keywords such as “learn to ski, Breckenridge, Colorado” or “beginner-friendly ski resorts in Colorado,” your business may show up first in the SERPs.
INVEST IN SOCIAL MEDIA CAMPAIGNS
You should never overlook the importance of social media marketing, especially in today’s marketing landscape. People are spending a ton of time on social media sites nowadays, and it’s a great place to start your marketing campaign. Platforms such as Facebook and Instagram have all the tools that a marketer needs to create an effective ad campaign at minimal cost. You can choose to target a specific audience that is most likely to convert to your ads. Then, track the analytics and cost of each conversion very closely. You can use this information to tweak your ad setting to ensure the best results. There’s a learning curve to doing social media marketing, but once you know how to do it, the payoff potential is massive.
PERSONALIZE THE BROWSING EXPERIENCE
UX/UI design is the key to success for any business nowadays. It helps to create a positive impression of your brand and also makes the booking process more streamlined, which will ensure higher conversion rates. Gone are the days of hard sales; in this day and age, it’s all about crafting an experience that entices people into converting. One of the best ways to build a connection with your customers is by creating a personalized experience for each guest. You can track their interactions on your site and learn their preferences so that you can suggest the options that they will be more likely to convert. This way, your investments in the digital marketing campaign will be more efficient. It ensures that each guest that may not have been converted by the content of your campaign will like your brand enough on a personal level to complete the transaction.
Web Connection Asia has a skilled team of web developers, social media experts, and digital marketing consultants that can help you to establish an effective digital marketing strategy for your hotel. Give us a call today and see what we can do for your business.≪ Back to Blog