Resources
Since innumerable travel options are available online, one of the most significant issues faced by hotel owners is how to increase the traffic on their hotel website. This traffic needs to be quality traffic that includes travel shoppers who are making plans on actually visiting the area and need a place to stay. Just any old traffic won’t do. Here are some digital marketing strategies that you can use to increase both the quality and quantity of the visitors who log in to your website:... Read More
What A Hotelier Can Do - In any social media marketing campaigns, it is imperative for hotel chains to make themselves stand out from the rest of the competition. Larger hotel chains have the advantage of brand awareness, lucrative loyalty programs and the ability to establish multiple channels through negotiation.... Read More
Investing in a hotel digital marketing agency is the best investment you can make for your establishment. Here are some tips on finding the right agency for you:... Read More
Attribution is incredibly important for marketing campaigns, as they help measure your conversions correctly so that you can make improvements to your business. Managing your attribution can be incredibly daunting and often hotels go for a last-click attribution model, as it is the easiest, simplest option but can be harmful to your overall strategy and revenue in the long-term. Other models may take longer to get right but the effort will be worth it to get a better picture of where your marketing budget should be directed. You might be attributing conversions to paid search, social, direct, referral, organic, content, and email. It is important to understand the effect of each to figure how to break down your marketing budget.... Read More
Anyone who knows the first thing about digital marketing knows that it is incredibly fast-paced. There’s new technology being created and released every single day. Software and algorithms are always being updated to keep up with the times. This means that if you’re a company with some sort of digital marketing component (which is just about every business nowadays), you’ll need to stay on your toes. The smallest change could make quite a difference in your strategy or your budget.... Read More
Back in the days, it was incredibly difficult for budget hotels to sell their rooms against major hotel chains. This is because these bigger hotels are able to spend a ridiculous amount of money on every advertisement platforms available, from magazines, TV, to radio. They even made deals with the major travel agencies around the world to make sure that they are the only ones that are being noticed. Nowadays, digital media and online booking platforms dominate the marketing scene for hotel businesses all over the world. It’s able to reach a wider audience with a significantly less cost, helping to boost the sales of hotels of any size.... Read More
Hotel management software can make a hotel’s services and life much easier in so many different ways. Selecting the right software begins with identifying the features that you need and want. There are so many options, some of which may offer more than one feature that you need.... Read More
Instagram is one of the leading social media platforms out there. Since it is a visual platform, it’s one of the best marketing tools that you could use to get your hotel out there. With some time and effort, you can encourage engagement and build a decent following on your business page. However, getting people to visit your website and drumming up some business may be a little bit more challenging.... Read More
Google is a powerful platform that marketers everywhere need to be in tune with. The platform itself provides a few tools that are highly beneficial for those looking to improve their marketing efficiency, and one of those tools is Google AdWords. It’s a tool used to increase the reach of your keyword, and that’s something that a business like a hotel can’t pass up, especially with the massive reach Google has.... Read More
As technology evolves, business shift to follow. This can especially be observed in the hospitality industry. Digital marketing has completely changed the way hotels carry out their marketing tasks. In the past, large hotels had the upper hand in terms of marketing. Now a hotel of any size can use digital marketing techniques to grow their brand presence and drive revenue.... Read More
