Tips to Improve Your Hotel's Online Booking Engine

Hotel Marketing & Travel Technology News

Tips to Improve Your Hotel’s Online Booking Engine

Every hotel needs a solid website in order to attract customers. Your website should provide sufficient information regarding your hotel so that you can show potential guests why they should book a room with you. The content on your hotel website should be clear, and the layout should be easy to navigate through. Your customers should be able to easily find out all that they need to know such as amenities, the types of room offered, and important landmarks and attractions nearby.

Tips to Improve Your Hotel's Online Booking Engine
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More importantly, your website should provide an easy-to-use booking engine that allows customers to book a room without any difficulties. Without a good online booking system in place, your potential customers will have trouble booking a room, causing them to get frustrated and leave your site to look for a room elsewhere. Here are some tips that you should keep in mind to ensure an excellent booking system for your hotel website:

 1. Check For Glitches

It is imperative for every hotel company to have an excellent online booking engine that makes it easy for customers to make a reservation. You should always check that the booking engine is working properly and that there is no glitch. Glitches or system difficulties can stop your customers from completing the booking process, and that is something that you want to avoid.

 2. Observe the Competitors

It is always a good idea to keep an eye on what your competitors are doing with their own websites. By observing how their booking system operates, you can get new ideas on what you can do to improve your own system.

3. Don’t Hide the Prices

Nothing is more infuriating than going through the booking process only to find out at the last step that there are hidden prices. You should make sure that your booking engine shows the total amount that the customer will be paying. The key is to appear as transparent to your customers as possible. Your customers have spent their precious time going through all your room options and have decided to stay at your hotel. The last thing you want is for them to get upset and put off by the additional prices at the end.

4. Don’t Go Overboard with the Contents

Having beautiful pictures of your hotel or a slideshow of the rooms up on the website is crucial in convincing potential customers to stay at your establishment. That being said, make sure that you don’t clutter the screen with too many pictures and videos. Your customers only want to know the key features and the essential information of your hotel to make their decision. Having too much on each page can confuse them and even cause them to leave. Instead, create clear call-to-action buttons that can easily direct your customers to the booking engine.

5. Bring in the Professional

An alternative option to optimize your online booking engine is to hand the job over to the experts. Hotel digital marketing agencies can help you create an outstanding website with a great reservation system. They can monitor your website for you as well as keep the information up-to-date. With a trusted agency, you can rest assured that your online booking engine is running effectively.

Web Connection Asia provides website design & digital marketing services for hotels, along with industry-leading software to improve conversions – get in touch today to see how we can help.

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