Resources
Digital Marketing has become an extremely important aspect in today’s world, especially in the traveling industry. With an effective marketing approach, hotels are able to reach and expand prospective customers to build a loyal customer network. This not only increases the chances of direct bookings but also the possibilities of repeating customers. This is why digital marketing is so important when building your customer network. However, there are different types of digital marketing depending on the purpose of your business, one of which is location targeted banners. ... Read More
Website banners are extremely important if you want to drive traffic or create conversions to your web page or your website. Having an attractive and interesting hotel banner can increase the chances of faster conversions and can potentially help increase direct bookings and revenue. In this article, we will explain how you can make a good hotel website banner so that you can generate maximum profit for your hotel. ... Read More
Without doubt, websites have become an essential part when it comes to building your own brand identity on the internet. Because of covid-19, more and more people have shifted to the online world as a way to surf for answers and information they are looking for. One of the increasing internet searches in today’s world are Hotel Websites. Building a quality Hotel Website is extremely important, as it not only increases the direct sales of a hotel, but it can also reduce the commission cost of OTAs and can build a two-way relationship with hotel customers. This is why having an up to standard Hotel Website is extremely crucial for Hoteliers. We’re here to help you guide through how to build one today. ... Read More
Hotel channel manager is an invaluable software in your marketing arsenal. It is a “control room” for all the online channels you use for customer interaction and it allows you to manage room allotment, selling price and reporting as well as all the various booking channels your hotel is connected to.... Read More
Hotel owners will know that the competition within the hospitality industry is fierce, which means that businesses always need to stay on top of their game to stay afloat amidst the saturated market. In addition to building an appealing, informative, and relevant website, one of the first steps to enhancing your hotel’s digital strategy is to create a quality guest persona. ... Read More
With traveling becoming much more accessible and financially-feasible than ever, hotels now find themselves scrambling to capitalize on the abundance of travelers to increase their booking rates and profit levels. However, having other competitors attune themselves to the opportunities at hand can spell greater levels of difficulty.... Read More
The primary goal of marketing is to create a connection between your brand and your audience. Its main goal is to build and maintain brand reputation, raise awareness of your products and services, and create a strong, lasting bond between your business and your customers. And when it comes to forging enduring connections, nothing does it better than storytelling. ... Read More
Renovations are a normal and healthy part of operating a successful hotel. It's the period when amenities are upgraded and rooms improved upon to ensure a better experience for the guests and a boost in profits. That said, it's also a period where the adjustments being applied may adversely affect the guest experience. If your visitors didn't know better, they may find the ongoing constructions a total nuisance and leave you a bad review that can tarnish your online reputation. ... Read More
In this digital world, your online presence matter just as much as first impressions in-person. In that regard, even the hospitality industry is transitioning to an e-landscape as online marketing trends are becoming an integral part of their strategy. ... Read More
Many travelers today start their search for accommodations by heading to the internet. They look up different hotels that are available in their place of interest, comparing various options to find one that fits their bills.... Read More
