Resource: Blog

In most cases, direct booking for hotels is deemed as the most profitable. However, hoteliers cannot deny the benefit of indirect bookings. That is where distribution channels come into play. When it comes to distribution channels, hoteliers across the globe have a variety of options. They can consider working with OTAs (Online Travel Agencies), hotel metasearch sites, direct and indirect channels, and wholesalers. ... Read More

The online distribution avenues that your hotel uses are crucial. After all, they play an important role in generating hotel revenues and ensuring your overall business success. Gone are the days when hotel bookings were made in the hotel itself.... Read More

It’s essential for a hotel in 2019 to have a modern website that converts visitors into customers. From responsive website design to a clean user interface, many factors result in acquiring customers or losing them due to a bad experience. ... Read More

Peak season is both a blessing and a burden for hotels. A blessing because the higher influx of visitors generates higher revenue, while a burden because getting everyone settled can be a nightmare. Hundreds of people queuing at the lobby while waiting to get checked in is not a sight to behold.... Read More

The internet has revolutionized the way we market in many ways. What we might have previously advertised on flyers, posters, and radio infomercials, we now take to social media and search engine sidebars.... Read More

Best described as the life force of any small-scale hotel and B&B (also known as bed and breakfast), direct bookings have become an essential asset for establishments with a tight budget and a limited, yet promising avenue for revenue. Often, establishments struggle with increasing the number of direct bookings. Instead, they rely on travel agents to drive traffic. However, paying agent commissions can represent significant losses in profit for smaller establishments.... Read More

The mobile platform today is more popular than it has ever been, and it is getting more so. In the hotel industry, it is essential to create the ideal website that isn't only user-friendly, but mobile-friendly as well. However, you may be wondering about how does your hotel's website, and guest experience, relate to each other? In fact, they relate in many ways.... Read More

In today’s digital marketplace, it can be increasingly challenging to get direct bookings. The hotel industry is focusing on optimizing the profitability of hotels using the latest trends to gather new guests, but many overlook a specific market: past guests. This is where email marketing shines as when done correctly, and it can be one of the most powerful tools for driving direct bookings.... Read More

With the rise of social media, businesses from various industries are now enjoying the benefits that come with these social platforms.

Hotels are one of the many businesses that benefit from social media. Instead of spending the majority of their budget on marketing and promotional campaigns, hotels can now take advantage of social media to attract and reach guests from all over the globe.

Channel manager allows hotel businesses to be efficient with a well-developed distribution strategy that enables them to keep their sales high. When a channel manager works well, there is minimal need for manual work. It helps you increase brand awareness, save time and resources, and ensure consistency across channels. It is evident that channel managers are an integral part of the success of a hotel’s business.... Read More