Resources
2023 offers many new emerging trends that the hotel industry should adapt to and be aware of. Whether it be with new technologies, enhancing local experiences, bleisure, etc. These are all trends you should be aware of if you work or own a business in the hospitality industry. ... Read More
Covid-19 has impacted many businesses worldwide. It has made an impact on economic growth, leading to a sharp sell-off in markets around the world. It has disrupted the entire chain of traveling businesses and has made it near possible for hotels to come back, but with ease of traveling restrictions, hotels are able to take a step back and work on recovering their businesses after covid.... Read More
Video marketing is one of the most effective ways to promote your brand and drive conversions towards your hotel. Videos are more likely to improve the understanding of your customer’s knowledge of your service and hence, increase direct bookings. A powerful video will most definitely draw your customers attention, and make your brand more memorable to them.... Read More
Websites are the first place that guests look for when they’re trying to find more information about your hotel. It could be about your location, rooms, pricings, types of amenities, etc. Thus having an easy website design template will help your guests navigate through the questions they’re looking for. ... Read More
Professional hotel photography is noticeably one of the most important things for a hotel. It can be used on websites, social media, ads, marketing and all forms of media. It is key to a successful hotel business. The way you present yourself can impact a guests' decision making and having a quality picture of your hotel can either drive your guests away, or towards your hotel business. ... Read More
Video marketing is very important, especially for hotels. The use of visuals, texts, and sounds can enhance a customer’s experience and give them an overall impression of the hotel they’re about to visit. It gives them the look and the feel of what the hotel is going to look like and can help determine whether or not they would like to pick a stay with you. ... Read More
Metasearch marketing has become increasingly popular in the realms of digital marketing. It is one of the most useful ways to create brand awareness and increase exposure to different online booking channels.... Read More
Ever since the global pandemic, covid-19, the traveling industry had become far more restricted. Hoteliers find the maintenance of hotels much harder as most of the industry was frozen. However, since covid has become more of a common cold than a dangerous virus, the traveling industry has began to bounce back. People are starting to go out and travel much more, and the hotel industry is slowly reviving. Because of this, a lot of hoteliers are looking for ways to boost their revenue and ways to increase profit. In this article, we have listed different ways you can boost your hotel revenue. ... Read More
Social Media is one of the most important aspects of digital marketing in the hospitality industry. There are different kinds of social media platforms like Facebook, Google, Instagram, LinkedIn, etc. This is because not only does it increase visibility, brand awareness and potential direct bookings from your customers, but it also gives your customers a way to interact directly with you and helps you form a loyal customer base. This is what makes social media unique from other forms of marketing. We have listed 6 reasons why your hotel business needs social media marketing. ... Read More
Search Engine Optimization or SEOs are fundamental for a hotel’s website. It can increase a website’s organic ranking without the use of paid search. Websites are ranked in accordance with the search engine’s algorithm, usually based on the quality of the content and the relevancy of search. This makes it more cost-effective and increases the chances of direct bookings for hotels.... Read More
