Resources
Best described as the life force of any small-scale hotel and B&B (also known as bed and breakfast), direct bookings have become an essential asset for establishments with a tight budget and a limited, yet promising avenue for revenue. Often, establishments struggle with increasing the number of direct bookings. Instead, they rely on travel agents to drive traffic. However, paying agent commissions can represent significant losses in profit for smaller establishments.... Read More
The mobile platform today is more popular than it has ever been, and it is getting more so. In the hotel industry, it is essential to create the ideal website that isn't only user-friendly, but mobile-friendly as well. However, you may be wondering about how does your hotel's website, and guest experience, relate to each other? In fact, they relate in many ways.... Read More
In today’s digital marketplace, it can be increasingly challenging to get direct bookings. The hotel industry is focusing on optimizing the profitability of hotels using the latest trends to gather new guests, but many overlook a specific market: past guests. This is where email marketing shines as when done correctly, and it can be one of the most powerful tools for driving direct bookings.... Read More
With the rise of social media, businesses from various industries are now enjoying the benefits that come with these social platforms.
Hotels are one of the many businesses that benefit from social media. Instead of spending the majority of their budget on marketing and promotional campaigns, hotels can now take advantage of social media to attract and reach guests from all over the globe.
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Channel manager allows hotel businesses to be efficient with a well-developed distribution strategy that enables them to keep their sales high. When a channel manager works well, there is minimal need for manual work. It helps you increase brand awareness, save time and resources, and ensure consistency across channels. It is evident that channel managers are an integral part of the success of a hotel’s business.... Read More
For hotels, a booking engine is an integral part of the business, especially for drawing in more clients online and moving the business forward. Direct booking success relies on the ability of your hotel’s booking engine to provide seamless customer experience, which is possible with an excellent website.... Read More
From airlines, restaurants, and hospitality industry, various businesses are upselling as an effective strategy to boost customer experience and maximize revenue on existing sales. It provides businesses, particularly hotels, in this case, an opportunity to use additional services as a means to enhance the quality of the guest’s stay.... Read More
In today’s fast-paced, digitally-driven world, every business needs to be on top of their game. Businesses need to leverage the technology available for their industry, and the hospitality industry is no exception. Many hotels, inns, private villas, and other hospitality businesses nowadays utilize digital booking and payment tools and platforms.... Read More
In this day and age, having a website for your business is important. It helps you create brand awareness, build your business identity and image, and it serves as a platform where you can promote and sell your products or services. ... Read More
For hotels in the hospitality industry, having an online business engine is crucial for acquiring customers. This is because customers in this digital age book hotels, reserve tables in restaurants, buy concert tickets, and even shop using their mobile phones, regardless of whether they do it from home and anywhere around this world.... Read More
