Resources
Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready. ... Read More
The outbreak of the coronavirus has resulted in a global pandemic, leading to businesses across most industries to come at a standstill. It has delivered an unforeseen economic shock, and one of the sectors that have taken the biggest hit is the hotel industry. It left hotels across the world crippled, as people are advised to avoid traveling, stay in their homes, and practice social distancing in an effort to stop the spread of the virus. As a hotelier, you may be concerned as to how this pandemic can further impact your business. We're here to help you cope. Here are some tips on how you can approach the situation at hand: ... Read More
For the first few years, users maximized social media platforms as virtual message boards and game hubs. Facebook served as a place for uploading overwhelming amounts of photographs every day, while Twitter was a place to let everyone know what you had for dinner. Over time, social media developed, gradually becoming an intrinsic part of marketing strategies. Due to these social media platforms’ popularity and their promise of instant connection, networks grew into huge user bases. TikTok, for instance, has over 500 million users daily worldwide. Businesses and advertisers alike turned to the newfound power of social media, as reaching colossal amounts of audiences no longer required them to shell out hefty TV advertising budgets. If you’re a hotel business owner trying to reach more audiences, tapping into social media platforms may just be the key to your success. ... Read More
Most businesses go through a rebranding stage at some point. Whether it's because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember. ... Read More
As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More
If you’ve been running a small accommodation site or a bed and breakfast for a while now, then chances are you already know that the international tourism industry is at an all-time high— all because of the internet and social media. ... Read More
Hotel owners will know that the competition within the hospitality industry is fierce, which means that businesses always need to stay on top of their game to stay afloat amidst the saturated market. In addition to building an appealing, informative, and relevant website, one of the first steps to enhancing your hotel’s digital strategy is to create a quality guest persona. ... Read More
With traveling becoming much more accessible and financially-feasible than ever, hotels now find themselves scrambling to capitalize on the abundance of travelers to increase their booking rates and profit levels. However, having other competitors attune themselves to the opportunities at hand can spell greater levels of difficulty.... Read More
The primary goal of marketing is to create a connection between your brand and your audience. Its main goal is to build and maintain brand reputation, raise awareness of your products and services, and create a strong, lasting bond between your business and your customers. And when it comes to forging enduring connections, nothing does it better than storytelling. ... Read More
Renovations are a normal and healthy part of operating a successful hotel. It's the period when amenities are upgraded and rooms improved upon to ensure a better experience for the guests and a boost in profits. That said, it's also a period where the adjustments being applied may adversely affect the guest experience. If your visitors didn't know better, they may find the ongoing constructions a total nuisance and leave you a bad review that can tarnish your online reputation. ... Read More
