Resources
Social Media is one of the most important aspects of digital marketing in the hospitality industry. There are different kinds of social media platforms like Facebook, Google, Instagram, LinkedIn, etc. This is because not only does it increase visibility, brand awareness and potential direct bookings from your customers, but it also gives your customers a way to interact directly with you and helps you form a loyal customer base. This is what makes social media unique from other forms of marketing. We have listed 6 reasons why your hotel business needs social media marketing. ... Read More
Search Engine Optimization or SEOs are fundamental for a hotel’s website. It can increase a website’s organic ranking without the use of paid search. Websites are ranked in accordance with the search engine’s algorithm, usually based on the quality of the content and the relevancy of search. This makes it more cost-effective and increases the chances of direct bookings for hotels.... Read More
Do you need a payment solution that will save you time and give your guests more choice and convenience? Web Connection’s Online Payment System does just that. With our online payment system, you can eliminate unsecured, manual payments and give your guests more confidence when they book. ... Read More
Hotel channel manager is an invaluable software in your marketing arsenal. It is a “control room” for all the online channels you use for customer interaction and it allows you to manage room allotment, selling price and reporting as well as all the various booking channels your hotel is connected to.... Read More
In the modern world’s extremely competitive hotel market, every dollar counts. Hotel owners seek any semblance of competitive edge, translating to more substantial efforts, while they remain subject to the highest evaluation standards. In the current landscape, costs have become directly proportional to new guest acquisition, primarily through third-party platforms. ... Read More
Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready. ... Read More
As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More
