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Video marketing is one of the most effective ways to promote your brand and drive conversions towards your hotel. Videos are more likely to improve the understanding of your customer’s knowledge of your service and hence, increase direct bookings. A powerful video will most definitely draw your customers attention, and make your brand more memorable to them.
Video marketing is important if you want to improve your presence online and convert sales. This is because videos are generally more engaging than images. It’s easier for customers to understand, relate and remember you, increasing the probability that they will book with you directly.
What is Hotel Video Marketing?
Hotel video marketing is a professional video of your hotel, usually presenting rooms, facilities, restaurants, services, etc. It allows potential customers to see and get a feel of what your hotel actually looks like. They should be visually attractive and easy to understand. This can then lead to sales and more direct bookings for your hotel.
A good video generally represents a key idea or a key message. Good video marketing will have a story that gives your customers a message to lead to more sales and conversions.
How To Create Successful Video Marketing Campaigns
There are many ways you can create a successful video marketing campaign. These can be things like presenting your story, giving your potential customers a tour of your hotel, improving your video quality, etc. We have gathered ways you can create your own successful video campaign here.
Tell Them Your Storyline
Telling your customers about your story through video campaigns is so important because it differentiates you from normal video advertisements. By telling them your story, you’re not only advertising your product but you’re also giving them an understanding of you and who you are. They are more likely to empathize with you and eventually, purchase your product and book with you directly in return.
Let Them Meet Your Staff
Letting your customers meet your staff in your videos is a way for you and your customers to relate and connect with each other. Showing them your staff gives value to your hotel team and shows that you care about your people. You pay attention and take care of people from within. It gives your customers an impression that you will also be able to take care of them in return when they visit you. It is a great way to advertise your services and build a connection with your guests.
Promote Your Video Through Social Media
It would be a waste if you created professionally, custom made videos and didn’t post it across all social media platforms. Social media platforms allow you to target your audience, gain customer insight and spread brand awareness. This is where your videos will reach a wide range of selected or non-selected audiences. It is a great way to showcase your hotel, get more people to know about you, and drive more direct bookings.
Interviews of Previous Customers
Including interviews of previous customers who were content about your facilities and services is also another great way to promote your hotel. Customer reviews will make your hotel seem even more real and build trust between them and you. It is more engaging and they might even feel more motivated to visit your hotel. Including lots of positive interviews will also be more likely to influence potential customers to book directly with you.
Keep It Short and Simple
Keeping your video short and simple is very important, especially if you want to promote your video campaign on social media. This is because people only take around 3-10 seconds to watch videos on social media. Hence why your videos should be kept short, simple and easy to understand. It shouldn’t include long texts, too many images, or videos that are too complex to understand in the first place.
Target Your Audience
Targeting your audience is extremely important, it is one of the very first few steps that you need to take when you want to create a successful video marketing campaign. Based on your hotel, you should already have a general idea of the kind of customers you want to attract. This should then be taken into consideration in the process of video filming. It will narrow your focus and tell you exactly what you need to do, what your theme of the video should be, and what your video should look like.
Keep It Mobile Friendly
One of the most popular devices in today’s world is mobile phones. Mobile phones have become the primary device, with around 91% of the population owning a mobile device alone. People spend time on their phones a lot and this is where most of your video advertisements will be seen. Ensuring that your videos are mobile friendly will help improve the quality and user experience of your videos. This will make it look more professional to your customers, build trust and show that you care about the quality of your work.
Create your own video marketing campaign and get in touch with us.
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