Resources
Anyone who knows the first thing about digital marketing knows that it is incredibly fast-paced. There’s new technology being created and released every single day. Software and algorithms are always being updated to keep up with the times. This means that if you’re a company with some sort of digital marketing component (which is just about every business nowadays), you’ll need to stay on your toes. The smallest change could make quite a difference in your strategy or your budget.... Read More
Back in the days, it was incredibly difficult for budget hotels to sell their rooms against major hotel chains. This is because these bigger hotels are able to spend a ridiculous amount of money on every advertisement platforms available, from magazines, TV, to radio. They even made deals with the major travel agencies around the world to make sure that they are the only ones that are being noticed. Nowadays, digital media and online booking platforms dominate the marketing scene for hotel businesses all over the world. It’s able to reach a wider audience with a significantly less cost, helping to boost the sales of hotels of any size.... Read More
Hotel management software can make a hotel’s services and life much easier in so many different ways. Selecting the right software begins with identifying the features that you need and want. There are so many options, some of which may offer more than one feature that you need.... Read More
Instagram is one of the leading social media platforms out there. Since it is a visual platform, it’s one of the best marketing tools that you could use to get your hotel out there. With some time and effort, you can encourage engagement and build a decent following on your business page. However, getting people to visit your website and drumming up some business may be a little bit more challenging.... Read More
Google is a powerful platform that marketers everywhere need to be in tune with. The platform itself provides a few tools that are highly beneficial for those looking to improve their marketing efficiency, and one of those tools is Google AdWords. It’s a tool used to increase the reach of your keyword, and that’s something that a business like a hotel can’t pass up, especially with the massive reach Google has.... Read More
As technology evolves, business shift to follow. This can especially be observed in the hospitality industry. Digital marketing has completely changed the way hotels carry out their marketing tasks. In the past, large hotels had the upper hand in terms of marketing. Now a hotel of any size can use digital marketing techniques to grow their brand presence and drive revenue.... Read More
Every day, digital marketing is holding a more prominent position in the marketing strategies of hotels all over the world. To really make the most of digital marketing, however, it’s important for you to ensure that you are getting a return on your investment.... Read More
With all the hotels popping up in every popular vacation destination, it’s no surprise that many of them are competing for the same group of customers. Therefore, it’s increasingly important for hotels to differentiate themselves and make it clear to customers that they are the best choice.... Read More
It seems like the digital marketing landscape scene is constantly changing, and it is. You’ve got to keep up with your email marketing, make sure your website is up to par, think about how to reach the local market, engage with your community, while still keeping up with your SEO.... Read More
Behind strong digital marketing is a good digital marketing strategy. Selecting the best tools to reach the audience that you have identified at the perfect time can be challenging, and it often takes a lot of research and persistence. Since the digital marketing landscape is constantly changing, you can never really complete your digital marketing strategy.... Read More
