Why an Effective Social Media Marketing Campaign is Important for Your Hotel's Success

It is for this very reason that digital media is incredibly important for the hospitality industry. Offline advertising isn’t doing as much anymore, and as consumer preferences change, we must adapt too.

Wondering how a good social media marketing campaign can help your hotel? Take a look!

You can reach your guests where they are

In this day and age, we rarely go anywhere without our phones. We are constantly connected to technology, and wherever we are – be it at home, in the grocery checkout line, or in a restaurant, we’re online. Consumers are becoming increasingly tech savvy and integrating technology in bigger parts of their lives. This includes hotel bookings.

If your hotel doesn’t have an online presence, you are missing out on a significant portion of the market. The best way to reach your potential guests is to meet them where they are. Since they’re online, that should be where you are.

That doesn’t mean just having a website, either. Statistics show that consumers are increasingly using their mobile phones to browse. Therefore, it is crucial for you to provide for them a mobile-optimized experience.

Both you and your guests have it easier

Technology was made to make our lives easier. This should be the case for both you and your potential guests.

It isn’t enough to just put the information in front of them. You have to organize it in a way that makes it easy to absorb and attractive to look at. This applies to your social media channels as well. Make your page both engaging and instructive, and you’ve already drawn them in.

A good way to illustrate this is through your website. Visitors shouldn’t have to sift through pages and pages to get through the booking process. Simplify it. Make it easy for them to purchase. Streamline the sales funnel. That way, they won’t get distracted and leave.

You’ve got more advertising potential

Social media has so many possibilities, which means that there are quite a number of ways that you could connect to your audience. We recommend videos. This is one of the most engaging forms of content, and one that can truly draw your customers in.

When it comes to social media, don’t get caught up in trends. Snapchat and Vine only lasted so long – stick to those tried-and-tested channels like Facebook, Instagram, and Youtube. You could even try your hand at a blog. The options are endless!

You can stand out

With social media, you get the chance to be creative and deliver content that your audience enjoys. If your visitors enjoy videos, publish more videos. If they like photos, take more photos. If they like blog posts, give that a try. It’s all up to you! This flexibility really allows you to offer the kind of online guest experience that you would like to.

Spend some time thinking about what makes your hotel special, and how you can communicate this to your guests. If you are known for a spectacular view, tout it. If you have superior customer service, focus on that. If you are a heritage site, dive into some history. Learn how to sell yourself. Social media is the perfect place to do it!