If you run a small hotel, it is safe to assume that you must already own a website. After all, your website is one of the channels through which your guests can make a reservation. The question that remains is whether or not your website is well-operated and properly maintained. In order for your website to function properly, you need to invest in a good content management system (CMS). That being said, you may not have a budget that stretches as far as you would like. This article will talk about the cost considerations when it comes to a CMS for your hotel website.
The Cost of Content Management Systems
The cost of a CMS depends on many variables, including the number of features on the system, the size and number of pages on your website, and the number of ads that you want to put on your website. There are free content management systems available as well. WordPress is one of the most popular free platforms among business owners. Although the idea of free platforms seems like a no-brainer for a small business, you should also keep in mind that the features that are available on these platforms are going to be more limited. Therefore, unless you are tech-savvy, you might be better off investing in an affordable platform that offers more features for you to use.
The Cost of Website Updates and Maintenance
The cost of updating your website can be expensive, especially if you have a difficult platform to work with in the first place. When updating becomes a challenge for you, you will be left with no option but to hire a developer to give you a hand. Although this expense may seem like one that you want to avoid, you should think about the long-term costs of maintaining your website. You may find that it is a good idea to invest now so that it will be easier for you to update your site by yourself in the future.
The Cost of a Hotel Booking Engine
One essential part of any hotel website is the hotel booking engine. This allows you to process bookings online. There are many booking software providers available for you to choose from, in which your choice will mostly depend on your hotel’s needs and budget. Depending on the provider, the pricing methods will be different.
Some providers may charge you on a monthly basis while others may charge you on a commission basis. It is highly recommended that you go for a booking engine that gives you the most flexibility. This way, you don’t have to be obligated to continue paying for an engine that you know doesn’t work well for you. It is also a good idea to go for a provider that offers a free trial. This is so that you can test out whether it is suitable for your business. Also, be sure to check whether there are any hidden costs that you will have to pay later.
The Bottom Line
Before you commit to one content management system, make sure that you consider and compare all your options. Your website is where your potential guests will look at when they decide whether they want to book a room with you. It is also the place where they will make their bookings. Considering its importance, there is no reason that you should not invest in it!
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