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When it comes to your marketing strategy, your business website is at its core. This is because your website is an online representation of your physical business. It represents your brand, mirrors your business image and identity, upholds your core values, promotes your products and services, reaches out to the target market, and serves as a robust avenue for transactions.
One factor that can uplift your site and put it on the pedestal of success is in its content. As it is often said, content is king. For this reason, fresh, useful, compelling, and valuable content should be at the core of your marketing efforts and website.
If you’re running a website for your hotel business, make sure to maximize the potential reach of your content. Below are three content tips to help your hotel site attract more hotel bookings.
1. Understand your audience and target market
Before you create any content, you must first know your audience and understand your target market. This is where the use of buyer persona is beneficial in your marketing strategy. It is a representation of your ideal customer based on market research and real data about your existing customers.
Consider customer demographics, behavior patterns, motivations, and goals when creating your buyer persona. For instance, determine what type of device your clients use in booking for hotel rooms. This is one excellent way to get to know your audience and target the right market.
2. Take time to create and post a piece of content
Once you have identified your target audience, you then need to create relevant and highly useful content. However, keep in mind that many people make the mistake of creating content and publishing them on their websites without giving a second thought.
If you’re writing a content piece for your landing page, take your time and don’t rush your content to meet an arbitrary deadline. The rule of thumb is: don’t post it if it’s not worth reading in the first place. Take time to create content that’s informative, useful, and engaging. Review and assess before posting because you want to ensure that the best possible content that can help and not harm your hotel business.
3. Carry out the actual content for your hotel site
In coming up with the actual content, here’s what you should consider:
Content Competition: When creating content, know your competition in the market. Check out the search results and take some time to read through pieces on that first page. Be mindful of the length, topic, tone, and even the visuals.
Source Linking: Linking sources for your content is very crucial as it establishes authority and credibility. The best way to proceed is to include a reference or two in your piece of content to make it meatier and more informed.
Keyword Research: Keyword research is required in marketing. It tells you what people are searching for, how many people are searching for it, and how they want this information given to them. From there, you will be able to come up with content that’s aligned with the wants of your potential customers.
// Final words
A solid website is crucial for your hotel’s growth, and effective content is very instrumental to a robust website. Consider the valuable content tips outlined above, and see how they will boost your website to attract more hotel bookings.
If you’re looking for a hotel digital marketing agency in Thailand, get in touch with us today to see how we can help.
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