Resources
Most businesses go through a rebranding stage at some point. Whether it's because of new management, an outdated image, international expansion, or tarnished reputation, companies, including hotels, undergo rebranding to improve their identity and build a brand that people will remember. ... Read More
As an owner or managing director for a hotel, you often make decisions for the company’s marketing strategy. One thing you should consider is increasing direct bookings. While it’s good to receive bookings from all sorts of channels--calls, onsite, apps, or through social media--you still need to drive direct bookings up. ... Read More
If you’ve been running a small accommodation site or a bed and breakfast for a while now, then chances are you already know that the international tourism industry is at an all-time high— all because of the internet and social media. ... Read More
