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Competing in the online marketing field requires more than you think. If you want to be one of the leading businesses on the internet, you will have to put a lot of effort into creating an exquisite website. The most important factor that you will need to put time into is user experience. If your site fails to make a good impression, there is a significantly lower chance that your leads will make a purchase.
You can improve the user experience that visitors can enjoy by enhancing your web design. It is crucial for you to understand what people are looking for in this day and age. Here are the necessary elements for outstanding web design in 2019:
Fast loading time
We are now living in a society where everything happens at a rapid pace. When people go on the internet, they expect everything to show up within 5 seconds. In fact, 3 seconds may already be too long. If your site takes ages to load, chances are that visitors will bounce to other sites. This will result in you losing sales to your competitors.
To increase your site’s loading speed, many things should be adjusted. It is not only about the data, but design and file size. You should focus on speeding your site loading time to generate more revenue and get ranked higher on Google.
In 2018, Google announced that they prioritize sites that were able to load quickly. The implication of this is that slow loading sites would soon become obsolete. It’s simple, really. The faster your loading time, the higher your site will appear on the search engine results pages.
Minimal design
Minimal web design involves fewer colors and effects. It gives your site a clean and organized look. Keep in mind that there is a fine line between minimalism and boring. You need to make sure that there is still something appealing to your online visitors. One of the major perks of minimal web design is faster loading speed. Whether users visit your site via desktop or mobile phone, everything will appear rapidly.
Mobile compatible
When you look around, chances are that you will see the majority of people walking around with a smartphone in their hands. It is rare to see someone still using a flip phone. This is the reason why you need to make your site mobile-friendly. A mobile-friendly site has a layout that is compatible with differently-sized devices. Doing this allows users to see your content comfortably, making it easier for you to convince your leads to buy your products.
Moreover, in 2015, Google stated that they prioritize ]sites that are mobile-friendly. This is another important factor that plays a significant role in bringing your website to the top of the search results pages. If you can make your site load quickly and ensure that it is mobile-friendly, chances are that you will be getting more web traffic in no time. This mobile trend is growing incredibly quickly and it will stay around for a long time.
Chatbots
Most of the time, people go online to seek answers. If your site can answer their questions, they are likely to interact more on the site. Instead of having a person on the chat 24/7, you should consider getting a chatbot. This way, your potential customers can direct inquiries to your bot and receive responses right away.
If you’re looking for a website design agency that specializes in creating secure, modern websites for hotels, we’re here to help – get in touch today for a free consultation.
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