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In today's rapidly evolving world of digital technology, businesses, especially hotels are relying on paid advertising to market their products and target their audiences efficiently. With various types of paid advertising, it is important you understand all of them and use them correctly. Understanding these different types of paid advertising will enable you to create effective digital strategies with high conversion rates and return profit. Thus, leading to our blog today which is a comprehensive guide to the most common types of paid advertising, its benefits, and how you can possibly use this guide and apply it to your business.
There are 8 most common types of paid advertising that we will explain here. This includes the following:
Display Advertising
Firstly, display advertising. Display Advertising is the visual advertisement we see on applications, websites, and social media platforms like Facebook, Instagram, X (Twitter), etc. They can take several forms including banners, images, videos, texts, a call to action button, etc. These texts or images are usually flashy, easy to understand at first glance and are very good at catching the attention of the customer. Hence, why it is one of the most common types of paid advertising as it is used to promote products and drive traffic to websites quite quickly when compared to other forms of advertising. Display Advertising can also be used as a retargeting technique where you can also allow these advertisements to appear on a platform again and again until the customers buy your product. It is a good way to sell and increase profit for your company.
Search Engine Advertising
Search Engine Advertising or SEA is promoting your product or service on a website and increasing your visibility on the search engines through paid ads. A common example of this would be promoting hotel rooms on Google search engine pages. A common form of Search Engine Advertising is the Pay Per Click or PPC advertisement where the seller bids on keywords that are interrelated with their product. For example if a hotel is selling a beachfront room then they would bid on the word “beachfront” to increase the chances of higher customer exposure. Thus, when the customer searches for these keywords as they travel, these bidded keywords would come up and it would lead to more brand visibility and hopefully higher conversions for the hotel.
Social Media Advertising
Social Media Advertising is promoting products or services through paid advertisements on social media like Instagram, Facebook, Tiktok, X (Twitter), LinkedIn, etc. They can take many forms of advertisement like texts. Images, videos, reels, stories depending on the platform you are using. You should take advantage of each platform and look at the specific features they have that are unique to them and sell your product like so. Social Media Advertising is very popular as it is generally interactive, visually appealing and everyone uses social media nowadays so you can increase your chances of conversions higher.
Influencer Marketing
Influencer Marketing is one way of paid advertising that has become increasingly popular throughout the years. This is because influencer marketing involves collaborating with influencers or people with an amount of followings on social media. The products will be advertised through the influencers on social media themselves like on reels, pictures, stories they post, etc. Usually, influencer marketing is used because they have credibility and trust from the audience already. The target market for each influencer is also quite clear which makes it easier for businesses who already know which market they want to target and promote their product to.
Video Advertising
Video Advertising uses videos to promote a product, service, brand, etc. The videos can be posted on many platforms like websites, social media including tiktok, instagram, facebook, etc, and also streaming or video content platforms like Youtube. Videos are often short, sharp, informative, engaging and usually get to the point of the story or the product. When created properly it can reach a wide range of audiences and be very compelling, leading to more organic traffic, product purchase and profit.
Shopping Advertising
Shopping Advertising is another digital marketing form that advertises products directly on the search engine results and e-commerce sites. It is created based on the product data that already exists and is more detailed or informative. Shopping advertising shows your customers the photo of your product, the price, the information and it gives your customers a first glance impression of the details of your product. It becomes handy as when a customer is trying to purchase a product, they can get a general overview of it and eventually if they’re interested, they will buy that product from you.
Programmatic Advertising
Programmatic Advertising uses automated technology to buy and sell online ad space on search engines and the internet. Programmatic advertising uses the algorithm and traffic data to buy and sell this space for you. Because of this, the process of buying and selling a space for ads becomes more efficient, targets the right audiences and places it at the right time.
Email Advertising
Email Advertising is a direct marketing strategy that includes sending messages to promote products, services and in the case of hotels, rooms to a list of possible customers or subscribers of your business. These promotional messages are sent through email and are usually thoughtful of the target audience. It provides customers with engaging, interesting information, graphics in order to promote the product and essentially drive conversions and profit.
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