How to Make Your Channel Manager More Efficient

Channel manager allows hotel businesses to be efficient with a well-developed distribution strategy that enables them to keep their sales high. When a channel manager works well, there is minimal need for manual work. It helps you increase brand awareness, save time and resources, and ensure consistency across channels. It is evident that channel managers are an integral part of the success of a hotel’s business.

Here are some tips on how you can make your channel manager more efficient to maximize its benefits:

1. Use automatic availability updates

Double bookings can cause headaches, especially when having to deal with unhappy clients. An effective channel manager can help you avoid that. Whatever channel manager you use, it must be connected to a property management system (PMS) that gets automatic updates on the availability of rooms in real-time.

2. Use more channels

In the hospitality industry, your business’s success relies on the number of customers that you book. This is why increasing the number of channels you use is extremely important. Tap various online travel agents to maximize your bookings through your channel manager. It allows you to reach more potential customers and increase your sales. You also get a better view of your performance, as well as discover ways on how to attract new customers to help increase your revenue.

3. Provide flexibility in bookings

When you are running a hotel business, you deal with different types of customers with different preferences. Study the habits of the types of customers you attract, and provide them with flexibility in booking accommodation with you. You can pick some rooms that you can offer flexible booking arrangements, and your channel manager should take care of making this offer known. Advertise your room availabilities and offer advanced bookings.

4. Integrate the channel manager into your PMS

A more efficient channel manager is one that is fully integrated with your property management system, which must include features that are useful in running your operations seamlessly. A fully integrated system will allow you to use resources effectively, make the most of your time, provide great customer service, and help you save money. Managing your distribution system can be extra complicated when you don’t integrate your channel manager with your PMS. You can lose potential bookings and risk your reputation when you overbook or oversell because of overlooking some details of your inventory.

Final points

An effective channel manager is a vital tool you can use to fast track your success. It enables you to have a seamless booking system that will increase sales and revenue, create brand awareness, and integrate PMS fully.

If you are ready to take your hotel business to the next level, stay in touch with Web Connection. We are a hotel digital marketing agency that offers travel tech and services. From marketing to pricing to distribution, we have a solution that will help your hotel business grow and become more profitable in this digital age.