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As technology evolves, business shift to follow. This can especially be observed in the hospitality industry. Digital marketing has completely changed the way hotels carry out their marketing tasks. In the past, large hotels had the upper hand in terms of marketing. Now a hotel of any size can use digital marketing techniques to grow their brand presence and drive revenue.
Social media, in particular, has a big part in every hotel’s digital marketing strategy. It has become a standard part of every hotel promotion. Hotels no longer use it just to post photos and publicize rates. Instead, they use it to connect with their guests and show them that they have what it takes to meet their needs. Social media features are leveraged to their advantage and used to make hotels successful and profitable.
Let’s take a look at a few social media techniques that you should definitely make a part of your strategy:
Reach more people with the newest platforms
You can only reach so many people with the basics. Consider expanding your reach by using the platforms that currently stand out, such as WhatsApp and Telegram. This will give you access to a market your competitors may not have if they stick only with traditional platforms. Plus, these platforms are a little bit more personal and great for building customer relationships.
Make your content stand out
When you have high-quality content, people notice. You can certainly do this with attractive visual elements and a strong brand, but it’s also important for you to remember to just interact. By showing that you read, respond to, and care about what they think, you’ll be on your way to building customer loyalty. This can allow you to increase your business value by quite a bit.
Create more video content
Video content is undoubtedly the most engaging form of content. Make it part of your social media marketing plan in order to stay hot and relevant. YouTube is a great platform on which to upload your video content, but don’t feel that it is the only platform that you are limited to. Other platforms like Facebook, Instagram, and Snapchat also support video content and will give you the opportunity to reach your audience in a fresh, new way. Don’t forget to include a way for them to get in touch with you!
Stay active on your accounts
In the hotel industry, you are catering to quite a wide audience. It’s important that you find a way to reach each segment. Not all of your target audience will be active on social media around the clock, so you have to make sure you figure out when the best time to post is and how you can show that you are active and engaged with your them.
Invest in paid campaigns
There’s a lot more to social media than posting a couple photos and an article or two every week. Paid ad campaigns can certainly give you a leg up. Before you set off on your paid ad campaign endeavors, make sure you set a clear budget so you don’t overspend.
Technology will continue to change, and businesses will continue scrambling to keep up. Use these techniques to stay up to date so that you don’t have to risk your hotel becoming obsolete. There will always be new platforms and you will always have to invest in using them to your advantage. When it all comes down to it, you just have to make sure you are serving your guests in the best way possible. Don’t just try to get as many bookings as possible – try to give them an amazing experience, and they will be coming back to you.
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