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In today’s world, technology has become one of the most important tools, especially in the hospitality industry. It has helped improve services, operation and costs.
Technology has become one of the biggest parts in the hospitality industry. With many new emerging technologies, hotels are able to improve their services, costs and operations. Certain technologies can be used to replace human labor, increase efficiency in operations like room management, data, etc and reduce cost in the long term. Because technology is so important in today’s world, we have selected the most important hotel technology trends you need to know in 2023 in order to move forward this year.
Cloud Technology
Cloud technology or cloud computing is a computer system that is usually data storage and computing power that does not require direct management by the user. Cloud technology is extremely useful and efficient for hotels because it offers fast, flexible, online storage of data that manual computer systems cannot. For example, cloud check-in storages. Check-in data can be stored on cloud meaning that hotel check-ins can be processed through smartphones and not through hotel front desks. Checking in becomes much faster and customers won’t have to wait for staff to manually enter their data in.
Property Management System (PMS)
Property management systems (PMS) are software applications used in hotels and commercial property management systems. Property management systems organize and schedule data for hotels. For example it allows you to control the calendar, scan through check-in and check-out lists, customize reports for finance, operations, managements, etc. This makes it easier for hotels to manage data more efficiently. Moreover, PMS systems are made much more efficient to use nowadays with cloud. Cloud based property management systems work the same way as traditional PMS systems but instead of storing data on hardware servers, the cloud based PMS stores it on cloud storage instead. This makes it even more flexible for users to manage data as data can be accessed anywhere online with an internet connection meaning that staff won’t have to be at any particular location to enter data about costs, check-ins, financial reports, etc.
Channel Manager
A hotel channel manager is a software technology that allows hotels to provide and manage data on availability and rates on different online booking sites, OTAs or direct booking channels – booking engines at the same time. The channel manager will automatically update your room availability in real-time without you having to do it manually, this prevents room bookings from clashing with one another and saves up time for staff. Instead of spending on hotel listings, you can spend this more efficiently on something else, like marketing, sales, etc. Therefore, the channel manager is an extremely helpful technology for hotels and staff.
Booking Engine
Booking Engines are hotel applications usually attached to a hotel’s website, banners or marketing channels to allow direct booking processes. The booking engine identifies room reservations and collects credit or payment information by guests. Booking engine technologies are extremely important because it provides a space for hotels to get direct bookings from their customers, possibly lowering the percentage share with different OTAs in the long run. It also allows personalization with guests, this way hotels can collect direct information from the customer and can get in touch more directly with their customers when compared to them booking through an OTA channel.
Mobile Experience
Mobiles have become an essential part in everything for guests when they visit a hotel, from mobile bookings to mobile self-check-ins to mobile personalization experiences of service in the hotel. Hotels need to make sure that websites and booking engines are working properly on mobile devices and that your hotel site is easy to use on different mobile platforms to enhance user interface and cover all user platforms. Especially with today’s increasing use of mobile for booking reservations it is important that hotels are keeping up to date with this and are consistently improving on different platforms.
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