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If you own a hotel business today and don’t believe that a good website is a key to the success of your business, you’re missing out on a huge opportunity. Nowadays, the hotel market is so competitive that you want to make sure that you do all that you can to gain any slight edge you can get. Digital marketing has been a part of the business game for the past decade, and it will only increasingly growing in importance as the years go by. To make sure that you have a good foundation going forward, you need a good website, as that’s where all of your digital marketing tactics come down to. Digital marketing tactics such as SEO, PPC, and social media campaigns will funnel visitors down to your site, and that’s where sales happen. If you don’t have a good site, you won’t be able to retain the interest of your customers, and they will turn away from your business.
Of all the web design elements, mobile optimization is by far the most important thing going forward. People are browsing with their mobile devices now more than ever, and as a business owner, you want to make sure that you’re catering to your customers’ needs. The problem with mobile optimization is that a lot of time and effort is needed to optimize your site for each specific OS and device, not to mention that it will cost you a lot of money too. The solution to this problem is responsive web design. In this article, we’re going to talk about how responsive site design can benefit your hotel business. With that said, let’s get into it!
What is a Responsive Website Design?
Responsive web design refers to a web design that adapts any changes and updates made on the site to every OS and device. This will cut down the time it takes for you to optimize your site on each platform because any change you make to your original site will be automatically adjusted to fit the display of every device. Here are the three main benefits of responsive web design for your hotel business:
1. Simple Navigation
User experience has been the name of the game when it comes to digital marketing in the past few years. As each hotel is offering similar services, the one that can find a way to stand out from the crowd will get more attention and recognition. One of the best ways to do this is by extending your service to your guests even before they make a booking, which is why it’s important to create a website with an easy-to-use design. If your guest is greeted with confusing navigation, they will be turned off from your brand and not bother to stick around. After all, they’ve got plenty of choices. The first impression is everything to a hotel, and that’s why you want to make sure that your site is as welcoming as possible. With responsive web design, you only have to design a good website once, knowing that it will work on any device.
2. Limit Visual Media Distortion
Distortion and quality drops are common issues when you add visual media to your site, whether it’s a photo or video. With responsive web design, you only have to fix the files once. That will save you a ton of time and money, as you don’t have to sit there and fix every photo and video on every device and OS, as that’s not something you want to waste your time or money on.
3. More Mobile Reservation
As we’ve touched on the previous section, you want to make sure you help your guests to have the smoothest experience with your site as possible. Responsive design helps to make the browsing experience on each user’s phone and tablet much more smooth and pleasant. When your site is easy-to-use, more guests will book directly on your site, which means that you will have to spend less money promoting your hotel on sites like TripAdvisor. Plus, it’s a great way to boost your brand image, as people will associate you with convenience and comfort even before they even spend a night at your establishment.
Web Connection Asia specializes in website design and digital marketing for hotels. Get in touch today to see how we can help!
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