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Without doubt, websites have become an essential part when it comes to building your own brand identity on the internet. Because of covid-19, more and more people have shifted to the online world as a way to surf for answers and information they are looking for. One of the increasing internet searches in today’s world are Hotel Websites. Building a quality Hotel Website is extremely important, as it not only increases the direct sales of a hotel, but it can also reduce the commission cost of OTAs and can build a two-way relationship with hotel customers. This is why having an up to standard Hotel Website is extremely crucial for Hoteliers. We’re here to help you guide through how to build one today.
What is a Website?
Before we begin with how to build your own website, we need to know what a Website is. As you may have already heard, a Website is a collection of Web Pages. A Web Page is a hypertext document that is displayed on a Web Browser like Google Chrome, Mozilla Firefox, Apple Safari, etc. A website can be set up through various ways, but we have selected the best way to do this for you, specifically delving into the realms of Hotel Websites.
How to set up your Website?
There are several steps you need to take before you can set up your website. A good hotel website should be easy and simple, and should provide your customers with a good user experience, sometimes, with interactive links to other forms of media like your email, facebook, etc. Because there are currently so many ways that you can set up your website, we’ve collected everything you need to know and listed the ways that are the most effective for you to get started with your website.
1 – Creating your Domain Name
A Domain Name is a text that specifies a numeric IP Address so that clients can access your website on the internet. For example, the Domain Name can be written on the Web Browser tab like this: “https://www.webconnection.asia” This will then redirect your customers to your website. Domain names are extremely important when creating your Hotel Website. It provides an online presence for your online identity, gives credibility to your hotel business and tells your customers that your Hotel Website is accessible online.
2 – Set up your Business Email
Setting up an Email Address for your Hotel is also a crucial step to building your Hotel Website. Individualized email addresses give the impression of professionalism to clients and can be used as a direct way of communicating between hotels and customers. Hotels can use this as a marketing tool, by sending promotional campaign ads to clients. Promotional campaign ads not only include rooms and special offers but it also includes extra services like spa, dining, and transportation. This expands the spectrums of your hotel revenue and your revenue to only just rooms.
3 – Get a Web Hosting Service
To begin with you may be wondering, what is a Web Hosting Service? A Web Hosting service is an online service that allows you to publish your website on the internet. They are responsible for maintaining and regulating storage spaces; and for giving technical support. Web Hosting services have their own physical hardware computers that store datas of your website like texts, videos and images. These hardware computers are called “Servers” or “Web Servers”, and are usually very expensive and require a lot of technical expertise to maintain. This is why there is a Web Hosting service. You can think of a Web Hosting service as a storage house for your website and also a caretaker. It’s an all in one service really and is essential for a website to reach an audience on the internet. Many Web Design agencies have this attached as an offer when you’re using their service for designing your website.
4 – Plan out your Website Content
Planning the content of your website is very important, especially in terms of marketing. Generating high-quality content can improve your SEO or Search Engine Optimization, and can increase organic traffic of your website. This means that customers of your website will come from unpaid or organic search results. It reduces the costs of ads and can help save your hotel cost in the long run.
5 – Get a Website Design Agency
Nowadays, website builder softwares has made it easy for amateurs who have no experience in the realms of web design to create their own website. If you’re creating websites for personal use that is fine, but if you’re a Hotel Business owner and you’re looking to build a website that is professional and of high quality, then website builder softwares may not be the one for you. This is why getting a professional website design agency is crucial when creating your own website. With years of experience and expertise, it’s a walk in the park for these agencies to create websites that answer your business needs. They are experts at what they do and they know how to do it best.
How to know that they are Good Website Design Agencies?
There are many things to consider when deciding whether a website design agency is “good” or not. These are several points you should consider when choosing your website design agencies:
1 – Up To Date
A Good Website Design Agency is up to date with the latest technologies and has designs that are responsive, meaning that it can detect the screen size of a customer’s device, and change the layout of the website accordingly. It should be compatible with different devices so that customers are able to book on the go.
2 – Offers both Custom and Instant/ Template Designs
A good Website Design Agency should offer both custom and instant designs for customers depending on a customer’s needs. Custom Designs should be fully flexible to clients and should maximize a user’s experience. It should provide each customer with unique web design styles and should provide customers with content management systems. Some full service website design agencies will also provide you with content, translation and even photography services to enhance your design. Instant Designs or Template Designs should be simple and fast to build. It is suitable for customers that need functional and good looking websites but don’t have time or expertise to do this. A quality website design agency should also provide a fast and responsive customer service and a content management system.
3 – Booking Engines
For hotels it is without doubt that Booking Engines are extremely important when developing a website. A good Booking Engine will allow customers to select their room types and services, with dates and time available. This makes it easier for customers to book directly with your hotel and increase your hotel’s revenue.
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