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In this digital world, your online presence matter just as much as first impressions in-person. In that regard, even the hospitality industry is transitioning to an e-landscape as online marketing trends are becoming an integral part of their strategy.
Brand image matters for hotels that are looking to create a steady clientele. Vacationers typically search online when looking for the top suggested accommodations, which proves how establishing an optimized website can help boost up your hotel’s reputation in a single click.
Tip #1: Create a Well-Designed Website to Hook Guests
When people search for hotels online, chances are they won’t return to your website if they don’t see what they’re looking for on their first visit. Many hotels believe that their amenities, facilities, and reputable services are enough, but it also takes good design to leave a good impression.
This includes easy-to-follow navigation and clean marketing of their credibility on the first go. The elements that garner more responses are those that include effective content like client reviews, statistics, a demonstration of their successful service, and high-quality images or videos of their facilities.
With these key features of optimization, your website can gather a higher conversion rate and a stronger call-to-action from your prospective guests. After all, in a fiercely competitive market, it’s crucial to stand out among the crowd.
Tip #2: Ensure a Responsive Design for Your Hotel’s Website
Most people nowadays have smartphones or tablets on their hands, making it easier to browse the internet at their own comfort. It’s important to know that these devices have compact displays that give a different user experience compared to using a traditional desktop.
In that regard, it’s vital for your website to configure data perfectly and be responsive in either platform, from bigger to smaller screens. This is because compatibility with all devices will help boost engagement with your site and ultimately lead to a higher success rate for your online marketing.
Tip #3: Don’t Forget to Give Focus to Mobile-First Websites
Many tend to confuse a mobile-first website with responsive design, but the key difference lies in the fact that responsive design is rooted in a desktop. It has the capability to adapt to any device and scale down to a smaller screen, but the navigation, content layout, and download speed are geared for a traditional desktop.
Mobile-first websites, on the other hand, are based on providing excellent mobile user-experience through faster download speed, rich media content and easy touchscreen navigation.
Not to mention, 52.64% of the total traffic on the Internet is done through mobile phones, which is why you should invest in a mobile-first design.
Tip #4: Explore Your Options with Cost-Effective Sites Like WordPress
If you don’t want to hire a professional developer that will build your site from scratch, opting to utilize WordPress is an excellent alternative because it’s easy to use, powerful, and flexible. WordPress also has an extensive community that shares tutorials, guides, ebooks, and developers dedicated to maintaining an optimized WordPress website.
In that regard, it also offers templates that are designed to enhance your web resource. For instance, “accommodation,” “hotels” and “hospitality” are three of the top themes that are popular as it looks tailor-made for high-rated villas. The options are extensive, so you won’t run out of fresh ways to boost your online presence.
In Conclusion
If you have an existing website or are planning to launch one soon, it’s crucial to understand how a well-constructed site can earn exposure and ultimately, a successful business. With that in mind, the guide above should help you share a glimpse of your hotel’s experience in one click. We’re a digital marketing & design agency in Bangkok for hotels, get in touch with us today for a free consultation.
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