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We’re through with the first quarter of 2019. This should give you plenty of time to review the KPIs for the year and see what needs to be improved. One of the best ways to implement all the changes at once while improving your business as a whole is to redesign your website to fit with the times. If you’re planning to launch a new website but you’re not sure how to start, here are some tips on how to design a better site for your business:
1. Assess the goals of your business
First, you need to reassess the goals of your business and see where your website falls short in relation to those set objectives. For example, if you have low conversion rates on all of your PPC and SEO campaigns, it may be a sign that the CTA may not be well-optimized. Additionally, you will have to consider how the new site design works with your current brand image. You have to ask yourself whether the direction your brand is headed and the target audience go together or not. These are the key elements that will have a significant effect on the ROI of the site design project.
2. Do some content auditing
Once you have a clear idea of what you need to do, the next thing you will have to consider is the direction of the content on your website. Many businesses use the site redesign project as a chance to launch a rebranding campaign. However, what they often fail to consider is that they have to make sure not to lose the identity they have always had. When you rush into a rebranding campaign, you are bound to lose your direction and identity. This will make your brand feel like a husk of what you were before. Therefore, you will need to do some research on the type of content the potential new audience wants to see and how to sustain the current audience base while reaching out to new ones. This can be done through content auditing. This will allow you to see a trend in the demographics and interactions of each audience group. You can use this information as a guideline on how to direct the new content strategy.
3. THINK ABOUT THE DESIGN STRATEGY
A web design project is the best time to add more features to your site. This will help to increase conversions, lead generation, and brand awareness. You can start with simple features such as social media integration since as that will help to increase the traffic to your site with minimal work. After that, you can also move on to some automation tools such as Chatbots to help streamline your business.
4. PRIORITIZE SEO WORK
SEO helps to increase the rankings of your site. This will direct more traffic to your website and increase sales and conversions. Additionally, it will allow you to establish yourself as a leading figure in the industrial niches that you’re in. This will help to differentiate your brand from your competitors. When you’re designing your website without importing the directory information from the previous site, it will change all the indexes. In addition, all the SEO work of the previous website will be lost forever. You need to make sure that you speak with an SEO expert and let them help you with the back-end coding, UI design, and on-page optimization to ensure that everything is in order. We advise against trying to do all of this work by yourself, as there are many technical considerations that you have to be concerned about. The margin of error is massive when you don’t have the tools and expertise to tackle these issues. Therefore it’s best to leave it to the professionals.
5. MANAGE THE BUDGET
Lastly, the budget will be the factor that decides how your website is going to turn out. You have to prioritize the features that you need the most and put the majority of the budget on those elements to ensure that your website is most well-suited for a designated task. This way, it will help to increase the ROI of your website This will result in you getting a better website in the long run.
If you’re looking for a website design agency that specializes in the hospitality industry, we’re here to help – get in touch today for a free consultation.
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