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For hotels, a booking engine is an integral part of the business, especially for drawing in more clients online and moving the business forward. Direct booking success relies on the ability of your hotel’s booking engine to provide seamless customer experience, which is possible with an excellent website.
What you want your prospective guests to experience is a fast and accurate booking done in a few clicks, even on mobile devices. Otherwise, potential guests will immediately abandon a booking when the speed is slow or clunky. A website with an attractive interface can support an efficient hotel booking engine, and here are the reasons why:
1. You can simplify the process with an integrated booking engine and website
For a simpler and faster booking process for the guests, a hotel’s booking engine and website should not be treated as separated entities. Instead, they should be seamlessly integrated and able to establish two-way communication. By doing this, guests don’t have to repeat searches, which can lengthen the booking process.
2. You can compete with online travel agents
Travelers often opt for a service of online travel agents (OTAs) because they make their lives easier. Travelers hate delays and restrictions, so they are always in favor of a quick booking process. Hotels can learn from this to increase the success rates of their direct booking.
3. You can better manage your rates and reservation
Optimizing your website and booking engine at the same level can make it easier for you to manage your rates and reservation. With these two tools integrated, you can update them simultaneously instead of performing the same updates multiple times. Choose a website builder that is designed to work with a booking engine.
4. You can provide a mobile-friendly experience
A mobile-friendly experience is one of the reasons travelers often prefer OTAs. So, with your website and booking engine working perfectly together, you can provide the same level of experience, and even more, to your potential guests.
5. Your website design can increase traffic to your booking engine
With an attractive website interface, you can display call to actions prominently, making it likely for visitors to click the “Book Now” button linked to your booking engine. When your website design is a mess, visitors will be confused and immediately leave your page. By creating a site that is appealing and easy to navigate, visitors will stay longer, increasing your chance of a successful booking.
Conclusion
Your hotel’s booking engine needs the support of a beautiful website. Your website must have a design that’s easy to navigate and allows for a faster booking process. When your website and hotel booking engine work well together, you can increase the number of successful direct bookings and your profits ultimately.
If you’re looking for a digital agency to help implement a great online reservation system, Web
Connection Asia is your best option. Get in touch with us today to see how we can help.
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