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Whether you're out for a job interview or meeting your girlfriend's parents for the first time, first impressions are everything. Within seven seconds of your first encounter, you're going to get judged by your looks, whether you look likable, trustworthy, or someone that should be avoided. The same thing applies to your website. Your website has to make the best first impression to any of its visitors if you want to stand a chance at converting them into paying customers.
What better way to create the best first impression than taking a minimalist approach when designing a website? Here’s how you can do so with yours:
1. Stay Classic
It is tempting to implement wild and fancy designs on your website. Unfortunately, once that’s all done, you may end up looking back at your site and thinking, “What have I done?” When you’re not sure how a daring design can go with your target audience, the best design you can ever go with is a classic one. Choose a neutral theme that utilizes simple colors like white and pale brown to show elegance. This is the one design you can never go wrong with and can be perfectly paired with almost any kind of content.
2. Less is More
Rather than overwhelming your visitors with tons of information and graphics, keep it concise. Not only is it less work for you when pumping out new content, but it is more attractive to readers too.
Because of that, if your website is already jam-packed with information, cut out what you don’t need and only keep what’s necessary. That way, you highlight your strengths and unique points to your audience in a way that’s easy to remember and simple to understand, so you can sell your brand better.
3. Make it Easy to Navigate
The last thing you want visitors to experience using your website is to have no idea what to click next to get what they want. This will only frustrate them, causing them to leave and head to one of your competitors. With that in mind, keep your pages as simple as possible. Condense different options into similar categories, and test to make sure your website is straightforward to navigate.
4. Keep it Snappy
If you’ve followed all the above points, then in one way or another, you’ve sped up your page’s loading time. That’s a huge plus, as people today expect to receive what they want went they want it. Even so, that may not be enough.
Your website might still take a few more-than-pleasing seconds to load. When that happens, utilize embedding. Upload high-quality videos onto YouTube and embed the link on your website or create links of addresses that lead the user directly to Google Maps. That way, users don’t have to deal with slow loading times, especially if their internet connection is metered or isn’t the fastest around.
If you find that your website is slow, messy, and experiencing high bounce rates, then it is time for a change. Apply the tips we’ve given you, and you’ll soon enjoy a more minimalistic website that enjoys higher traffic and conversion rates than ever before.
If you’re looking for professional hotel web design services, get in touch with us today! We’re happy to help!
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