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Summer is typically the season that most people look forward to all year long. After all, what can beat late-night barbeque or a trip to the beaches? As a hotel or resort, the summer season is your chance of getting increased revenue! Unfortunately, with the little time you have before summer finally hits, you might end up cutting corners or jumping steps to get your promotions and offers in place and ready.
In this article, we will share with you three tips to help you prepare your business for summertime earning:
1. Start early
When you start early on, you can start offering promotions to early birds right away. This will not only fill your rooms with bookings but also allow you to generate more attention and buzz around the customers looking to book at the accommodation.
2. Offer brand new packages
Old packages should not be reused. Rather, they should be changed to fit your customers. When it comes to crafting the perfect packages, it takes lots of knowledge about your customers to pull it off correctly. Ask yourself, what features are your customers looking for? What add-ons would be the most valuable to the customers? Questions like these will help you create smaller but more useful packages that every customer will love. Don’t forget to think about kids as well if your resort is a family-oriented one. By offering something to every customer, you give yourself a better chance of getting your place booked to the brim.
3. Display all information in one place
When customers want to look for more information about you, where do they look? Perhaps the most obvious place they’ll pay a visit to would be your website! This means that your website should be user-friendly and informative at the same time.
For example, along with making your website easy to navigate, be sure to create specific pages, such as family-oriented webpages that include information regarding your facilities and any other relevant information that is beneficial to interested families. Also, your landing page (where customers more than often end up in when they first come to your website) should contain short but informative content about what you have to offer and an appealing call-to-action to turn visitors into customers.
If you don’t have a website up and running, or you can’t bother changing or creating a website, we highly recommend that you work with web developers. Look for those who specialize in the hotel industry so that you can market yourself effectively online and attract people to come and do business with you.
Conclusion
Summer is the perfect chance for you to boost your hotel business’s revenue. If you go about it wrongly, however, keep in mind that you might end up performing not as expected or even worse than before.
Because of this, follow the tips we’ve shared with you. Remember to start as early as possible, offer packages that make sense to your customers, and include all information on your website. That way, your customers can enjoy a seamless experience learning about what you have to offer and finalizing their bookings for their upcoming summer holiday with you!
Need help marketing your hotel or resort? Web Connection Asia is a hotel digital marketing agency specializing in your industry, and we’re more than happy to help. Contact us through our website and get your quote today!
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