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THA Digital Bootcamp #9 @ Phuket: Key Takeaways on Elevating Hotels into the Digital Era for Maximum Profitability
The THA Digital Bootcamp #9 seminar concluded with great success under the theme “Maximize Online Booking Performance.” The event was held on 26 October 2023 at Pearl Hotel, Phuket, marking a significant collaboration between the Southern Chapter of the Thai Hotels Association, the Thailand Convention and Exhibition Bureau (TCEB), and leading industry partners including Web Connection, HotelTime Solutions, Carmen Software, OTA Insight, and PayPal.
The primary objective of the event was to empower hotel operators with access to modern technologies and to build a strong knowledge-sharing network—enabling them to transform data into tangible revenue outcomes in a practical and sustainable way.
1. Maximizing Online Direct Bookings: How To Outperform?
Web Connection shared effective digital marketing strategies aimed at reducing dependency on OTAs and increasing the proportion of direct bookings via hotel websites, with a strong focus on building sustainable conversion performance.
2. API as A Modern Tool for Hotel Data Exchange Automation
HotelTime Solutions provided an in-depth look at the use of APIs to enable automated data connectivity across hotel systems, helping to simplify operations and significantly improve accuracy and efficiency.
3. Maximizing Profitability with the Right Hotel Technology Stack
Carmen Software highlighted strategic approaches to selecting technology solutions tailored to each hotel’s needs—an essential factor in cost reduction, operational efficiency, and long-term profitability.
4. From Data to Dollars: Data-driven insights for Thailand Hoteliers
OTA Insight presented valuable insights into the Thai hotel market, emphasizing the power of data-driven insights to support more precise pricing strategies and promotional decisions.
5. Streamline your Hotel Payments Platform
PayPal shared best practices for optimizing online payment channels, ensuring secure, seamless, and convenient transactions for guests from around the world.
Beyond insightful presentations, the event also featured a Cocktail Networking session, providing participants with the opportunity to engage directly with industry experts, exchange experiences, and discuss real business challenges in an informal and collaborative setting.We look forward to welcoming you again at the next THA Digital Bootcamp.
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