THA Digital Bootcamp #8 @ Hat Yai by Thai Hotel Association, Southern Chapter

Breaking Boundaries with Connectivity Technology and Digital Strategies The THA Digital Bootcamp @Hatyai #8 seminar was organized by the Thai Hotels Association (Southern Chapter), in collaboration with the Hatyai-Songkhla Hotel Association and the Thailand Convention and Exhibition Bureau (TCEB), and operated by Web Connection. The event was held on September 27, 2023, at the Buri Sriphu Boutique Hotel. Under the theme “Maximize Online Booking Performance,” the event gathered Hotel Tech experts to share insights and empower hoteliers to boost their online revenue.

Here are the key highlights every hotel owner should know:

1. API as a modern tool for hotel data exchange automation (by HotelTime Solutions)

• Connectivity Innovation: Introducing APIs as a modern tool for automating hotel data exchange.
• Breaking Limitations: Enabling modern Property Management Systems (PMS) to seamlessly integrate and work with other platforms, significantly reducing manual workloads.

2. Transforming Hospitality with AI: Fueling Service Excellence and Revenue Growth (by Bookola)

• Service Excellence: Utilizing AI to elevate the guest experience from pre-check-in to post-checkout.
• Revenue Growth: Leveraging Artificial Intelligence for data analysis to enhance business potential and ensure sustainable revenue growth.

3. Maximizing Online Direct Bookings: How To Outperform? (by Web Connection)

• Maximizing Direct Bookings: An in-depth look at methods to increase direct bookings for hotels.
• How to Outperform: Unveiling techniques to optimize online booking channels for better performance and higher profit margins without relying on intermediaries.

4. Maximize Hotel Revenue with Digital Transformation and Online Distribution Strategy (by TravelLine)

• Online Distribution Strategy: Developing online sales strategies that cover all major distribution channels.
• Maximize Revenue: Transitioning businesses through digital transformation to boost income and reach new target audiences more effectively.

5. Malaysia & Key Markets Insights – How to Increase Online Sales (by Tiket.com)

• Market Trends: Updates on the latest trends in the Malaysian market, which remains a primary source of guests.
• Increase Online Sales: Specific techniques to drive online sales from Malaysian travelers and other key regional markets.

This event was not only about sharing knowledge but also about building a strong hotel network through modern technology. To stay ahead in the digital world, choosing the right tools is the cornerstone of sustainable growth.

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