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The hospitality industry is evolving very rapidly, with new technologies and innovations coming in to help hotels operate easier and connect with guests. There are many trends currently which are shaping the future of hospitality. This includes things like AI, smart technologies, augmented realities, contactless check-ins, sustainability trends, etc. These trends are becoming increasingly popular and are influencing the ways in which hotels operate. If you want to find out more about 6 trends in 2025 that your hotel can't miss, continue to read this blog.
6 Hotel Trends You Can’t Afford To Miss In 2025
AI Technologies
AI or Artificial Intelligence has without a doubt taken over not only in several aspects of the world, but also especially in the hospitality industry. AI has made guest experiences better and more convenient for everyone. These include things like AI chatbots, automated check-ins or check-outs, AI smart controls, etc. AI chatbots are providing guests with automated, 24/7 responses which reduces time and enhances efficiency. Moreover, with automated check-in and check-out processes, guests are able to instantly come or leave as soon as possible, reducing queues and waiting time for guests. And with AI smart controls, guests are also able to change their room temperatures, lights, curtains during their stay. This makes the experience much more effortless, easier, and memorable for guests.
Sustainability
With the rise of environmental issues and the need to save our planet, sustainability has become an extremely popular trend especially for this coming 2025. Travelers are becoming more conscious of how their travels also impact the environment and want to consume natural products or environments to refresh after long months or periods of work. Hotels should now implement little things like solar panels, organic farms, organic food, recycling methods, motion-sensor power controls, in order to make yourself seamless into this new trend. Hotels should make sure that plastic is being kept and recycled and rooms, dishes or plates are made to be sustainable to the environment.
Augmented & Virtual Realities
Nowadays, hotels are also including augmented or virtual realities into the planning of the guest’s travel to make it easier to see what rooms look like and also interact before coming to the hotel. Travelers can play around and take a look virtually of the hotel they plan on staying before booking to ensure that the stay is correct, walking and scrolling through rooms on the website. This can be done either through smartphones or laptops which can help tremendously when guests are searching for the perfect room or destination.
Local Experiences
After the many years of covid, the world has started to shift and guests are more open to traveling. What most are looking for at this time is natural and local experiences which will make their stay complete. This is because travelers are seeking deeper connections with the place they’re traveling to and are looking for cultural experiences. Local cultures, cookings, activities can therefore be very appealing to guests who are looking to travel and stay away from it all. Thus, hotels can now partner with local chefs, foods, artists, farmers, or any activities that can elevate the guest’s experiences. This will not only support the macro economy but also locals who are working hard and looking for jobs.
Influencer Marketing
During the past few years, social media has played an enormous part in marketing hotels, marketing traveling experiences and shaping guest’s traveling decisions. By collaborating with influencers, whether be huge or small, can help hotels generate contents and campaigns that could potentially capture the eyes of many different guests. When a collaboration from an influencer does well, this can greatly increase the travelers coming into your hotel and can help you profit now or in the long run. Thus, influencer marketing is also a trend you shouldn’t miss out, especially if you want to attract younger audiences to your customer reach.
Contactless Technology
Lastly, contactless technologies. Contactless technology has become one of the most important trends coming into 2025. As everything is now becoming more digital, one of the key aspects guests also look forward to seeing at times is also contactless technology. This can be mobile check-ins or check-outs and digital room keys which enables guests to stay contactless to reduce physical touch. Moreover, payments can also be done through online banking, e-wallets or online cards to ensure that guests are staying safe and are contacting as less as possible. This ensures safety and eliminates one of the health concerns when traveling.
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