Hotel Branding: Why Is It Important?

Hotel branding is important as it gives you a unique identity which customers can use to differentiate you from your competitors. Branding will give your customers a first impression of your values, service, or types of experience you will give to them. It works on not only your logo and name, but also the entire aesthetics of your brand. Whether this be the colors, candles, food, shirts, products built from your brand. It is important that you express yourself and communicate to your customers properly as this will leave them with an impression of you; negative or positive. We will explain further why you should work on your hotel branding and essentially help you market your brand properly. 

What Is Hotel Branding?

Before we get into why hotel branding is important, we need to understand what it is first. 

Hotel branding is a type of strategy used to differentiate their hotel from their competitors, it’s the specific type of image the brand wants to give to the customers. Hotel branding uses font, texts, images, logos, style, tone, and overall design to bring about this message to their audience. A good branding strategy will be emotionally connected to guests, it should give them some sort of intangible feeling or story which touches them. This will likely result in a higher amount of returning customers and attract a variety of guests, increasing your revenue. 

Differentiates you from Competitors

Hotel Branding will help differentiate you from your competitors. This is because you will be using a specific type of font, text, image and style to communicate your message with your customers. The message and the way you communicate with them will be personal and emotional to your guests. It will revolve in your company culture, your products, everything from your brand will be unique to your guests because it is personal to you. This will make them feel special and will more likely be that they will be impressed by your brand more than others. It will create returning customers and can help increase your revenue. 

Builds Trust

Branding can also build trust with your customers. This is because it not only involves the way you portray yourself but also the way you communicate with your customers. This can be through social media, texts or emails. Talking to them or communicating with them will build trust and create a bond with your guests. It will be touching to them and it is likely that they will trust and come back to you.

Increase Revenue

Branding helps with brand recognition which helps to raise awareness of your hotel, services and products. Branding will enable you to connect with your guests on a personal level which creates trust and more likely repeating customers. They will be more likely to feel emotionally connected and come back to you, in turn increasing repeat customers and your revenue in the long run. It is a good way to also increase revenue because these guests will be much more likely to stay loyal to your brand than most.  

Storytelling

Storytelling is very important when it comes to branding. Humans like to hear stories, they like to understand, connect, build trust and comprehend what your brand has gone through. People are likely to give you an emotional response rather than a logical one when dealing with your brand if you have a story to tell them. Find out your story and communicate this with your guests. Share with them your values, morals, principles as a brand and tell them about your passions within your community like why you give out your service in a specific way. This will overall create a positive impression of your brand, expand your customer network and make sure that the customers that come back to you are loyal customers. 

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